Streaming - Spain

  • Spain
  • In Spain, revenue in the Streaming market is projected to reach US$1.5m in 2024.
  • Revenue in this sector is expected to exhibit an annual growth rate (CAGR 2024-2029) of 7.76%, leading to a projected market volume of US$2.2m by 2029.
  • Although most revenue is generated China with a projected market volume of US$40.5m in 2024, Spain's Streaming market is also on a growth trajectory.
  • The number of users in the Streaming market in Spain is anticipated to amount to 11.6m users by 2029.
  • User penetration in Spain will be 18.1% in 2024 and is expected to reach 24.7% by 2029.
  • Additionally, the average revenue per user (ARPU) in Spain is expected to amount to US$0.2.
  • In Spain, the streaming eSports market is witnessing a surge in popularity, driven by increasing youth engagement and innovative content creation strategies.

Key regions: Germany, United States, China, India, South Korea

 
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Analyst Opinion

The eSports streaming market in Spain is experiencing mild growth, influenced by factors such as the increasing popularity of digital platforms, growing interest in eSports among consumers, and the convenience of online streaming services. This market is expected to continue its steady growth in the coming years.

Customer preferences:
The rise of mobile gaming has led to a growing demand for cloud-based gaming services, allowing players to stream their favorite eSports games on-the-go. Additionally, the popularity of live streaming platforms such as Twitch and YouTube has led to a shift in consumer preferences towards watching eSports tournaments and events online rather than attending them in person. This trend is driven by the convenience and flexibility of streaming, as well as the increasing cultural acceptance and recognition of eSports as a legitimate and entertaining form of competition.

Trends in the market:
In Spain, the eSports market is experiencing a surge in streaming services, with platforms like Twitch and YouTube Gaming gaining popularity. This trend is driven by the increasing demand for online gaming content and the rise of professional eSports teams. Industry stakeholders are investing in streaming infrastructure to cater to this demand and reach a wider audience. This trend has significant implications for the industry, as it allows for monetization opportunities through advertising and sponsorships. Moreover, it provides a platform for up-and-coming players to showcase their skills and attract potential sponsors. As the streaming market continues to grow, we can expect to see more partnerships and collaborations between streaming platforms and eSports organizations. This will not only benefit the industry but also contribute to the overall growth of the eSports market in Spain.

Local special circumstances:
In Spain, the eSports Streaming Market is influenced by the country's strong gaming culture and its high-tech infrastructure. With a high penetration of broadband internet and a large population of avid gamers, Spain presents a ripe market for streaming platforms. Additionally, the Spanish government has shown support for eSports by recognizing it as a legitimate sport and investing in the development of eSports leagues and events. This unique combination of factors has contributed to the rapid growth of the streaming market within the eSports market in Spain.

Underlying macroeconomic factors:
The Streaming Market within the eSports Market in Spain is heavily impacted by macroeconomic factors such as consumer spending, government policies, and overall economic stability. As Spain continues to recover from the global economic recession, consumer spending on entertainment and leisure activities has increased, leading to a higher demand for streaming services in the eSports market. Additionally, the Spanish government has implemented policies to support the growth of the digital economy, which has positively influenced the streaming market within the eSports industry. Furthermore, with a growing economy and increasing disposable income, there is a larger potential market for streaming services, driving market growth in Spain.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Streaming market, which comprises revenues from live broadcasting gaming content. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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