Sponsorship & Advertising - Pakistan

In Pakistan, revenue in the Sponsorship & Advertising market market is projected to reach US$1.1m in 2024.
Revenue in this sector is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 7.95%, culminating in a projected market volume of US$1.6m by 2029.
While the market volume in Pakistan is significant, most revenue in the global context is generated China, with a projected market volume of US$288.9m in 2024.
Additionally, the average revenue per user (ARPU) in Pakistan is expected to amount to US$0.0.
In Pakistan, the burgeoning eSports market is attracting increased sponsorship and advertising investments, reflecting a growing recognition of its youth-centric consumer base.

Definition:

Esports Sponsorship & Advertising refers to the marketing and promotional activities within the competitive gaming industry, where brands engage with the esports audience by sponsoring teams, tournaments, players, or events, and through targeted advertising across various digital platforms. This market leverages the global popularity of esports, reaching millions of engaged fans through live-streaming platforms, social media, and in-game advertising. It encompasses a range of strategies, from brand placement and endorsements to integrated campaigns that enhance visibility and consumer interaction. The goal is to connect with a young, tech-savvy audience, driving brand awareness and loyalty in a rapidly growing, highly dynamic sector.

Additional information:

The market comprises ad spendings. Sales channel data shows online revenues. All monetary figures refer to the annual gross revenue.
Key players of the market include companies or teams such as FaZe, Cloud9 or TSM.
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Deals for sponsoring an Esport event
Product Placement
Sponsoring Esport Teams
Payments by brands for the use of the Esport Team
Advertising sold as part of a sponsorship package

Sponsorship outside of the Esports ecosystem
Advertising outside of the Esports ecosystem

The eSports market in Pakistan is seeing mild growth, influenced by factors such as increasing sponsorship and advertising opportunities, growing awareness of eSports, and the convenience of online platforms.

Customer preferences: With the rise of eSports in Pakistan, there has also been a notable increase in the demand for sponsorship and advertising opportunities within the market. Brands are now recognizing the potential of reaching a large and engaged audience through eSports events and tournaments. This trend is further fueled by the growing popularity of gaming among the country's youth, as well as the rise of social media influencers and online streaming platforms. As a result, we can expect to see a significant increase in the number of brands partnering with eSports teams and events in the coming years.

Trends in the market: In Pakistan, the eSports market is experiencing a surge in popularity, with the number of players and viewers growing rapidly. As a result, there has been a significant increase in the Sponsorship & Advertising Market within this industry. Brands are now investing in eSports teams and events to reach a younger and tech-savvy audience. Furthermore, there is a rising trend of influencer marketing, with popular gamers partnering with brands to promote their products. This trend is expected to continue as the eSports market in Pakistan continues to expand, presenting lucrative opportunities for industry stakeholders.

Local special circumstances: In Pakistan, the eSports market is still in its early stages, but has shown significant growth potential due to the country's large youth population and increasing internet access. However, the Sponsorship & Advertising Market within the eSports Market faces unique challenges, such as limited advertising regulations and a lack of local brands investing in eSports. Furthermore, cultural norms and preferences may also impact the types of sponsors and advertisements that are successful in this market. Additionally, the country's geopolitical situation and security concerns may also affect the growth and development of the eSports industry.

Underlying macroeconomic factors: The growth of the Sponsorship & Advertising Market within the eSports Market in Pakistan is heavily influenced by macroeconomic factors such as the country's economic growth, government policies, and investment in the gaming industry. With a growing economy and a young, tech-savvy population, Pakistan presents a lucrative market for advertising and sponsorship opportunities in the eSports industry. Additionally, the government's support for the development of the gaming industry and the increasing popularity of eSports in the country are driving the demand for advertising and sponsorship deals. However, challenges such as limited infrastructure and regulatory barriers may hinder the market's growth potential.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

The rapidly growing phenomenon surrounding eSports continues to gather steam. The intersection of gaming and sports offers an innovative wave of branding opportunities, engaging content and activations for millions across the world. It therefore comes as no surprise that the size of the global eSports market is expected to increase more than fivefold between 2023 and 2032, reaching a value of over 10 billion U.S. dollars within the next ten years.