Market Insights Advertising & Media Esports

Publisher Fees - Pakistan

Pakistan

In Pakistan, revenue in the Publisher Fees market market is projected to reach US$1.1m in 2024.
It is expected that this revenue will demonstrate an annual growth rate (CAGR 2024-2029) of 0.00%, leading to a projected market volume of US$1.1m by 2029.
Although the projected market volume for 2024 is US$29.6m, it is important to note that most revenue in this market is generated China.
In Pakistan, the rising popularity of eSports is prompting local publishers to increasingly explore innovative fee structures to attract competitive gaming talent.

Key regions: United Kingdom, India, France, Europe, United States

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Analyst Opinion

The Publisher Fees market in the eSports Market in Pakistan has seen minimal growth due to various factors such as the lack of awareness and adoption of digital technologies, limited health consciousness among consumers, and the absence of convenient online services.

Customer preferences: As the eSports market in Pakistan continues to grow, consumers are gravitating towards more affordable and accessible gaming options. This has led to a rise in demand for free-to-play games and mobile gaming, with a particular focus on games that can be played on low-end devices. This trend is driven by the country's young population and the increasing availability of affordable smartphones, highlighting the importance of catering to the specific needs and preferences of this demographic.

Trends in the market: In Pakistan, the eSports market is witnessing a rise in publisher fees as the demand for high-quality competitive gaming experiences surges. With the increasing popularity of eSports tournaments and leagues, publishers are charging higher fees for their games to be used in these events. This trend is expected to continue as more players and sponsors enter the market, driving up the value of eSports. This could have significant implications for industry stakeholders, as publishers may have more bargaining power and teams may face higher costs to participate in events. Additionally, this trend highlights the growing potential for revenue generation in the eSports market, making it an attractive investment for both publishers and investors.

Local special circumstances: In Pakistan, the Publisher Fees Market within the eSports Market is influenced by factors such as limited internet access and government regulations on online gaming. Despite these challenges, the market is growing due to the country's large youth population and increasing interest in competitive gaming. Additionally, the cultural importance of gaming in Pakistan has led to the rise of local game development studios and eSports tournaments. This unique combination of factors sets the Pakistani market apart from others, shaping the demand for publisher fees and creating opportunities for local players to thrive.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in Pakistan is affected by macroeconomic factors such as the country's overall economic health, government policies, and global economic trends. The growth of this market is heavily influenced by factors such as the availability of investment and supportive regulatory environments. Countries with favorable economic conditions and government support for the eSports industry are experiencing faster market growth compared to regions with economic challenges and limited government funding. Additionally, the increasing popularity of eSports among the young population in Pakistan is driving the demand for publisher fees and other related services.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.