Sponsorship & Advertising - Mexico

Mexico

Highlights

In Mexico, revenue in the Sponsorship & Advertising market market is projected to reach US$3.9m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 5.71%, resulting in a projected market volume of US$5.1m by 2029.
Although most revenue is generated China, it is important to note the growth potential in Mexico.
The average revenue per user (ARPU) in Mexico is expected to amount to US$0.0.
In Mexico, the eSports sponsorship and advertising market is rapidly evolving, reflecting a growing youth engagement with competitive gaming and digital platforms.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The eSports market in Mexico is facing minimal growth due to factors such as limited advertising and sponsorship opportunities, as well as the country's overall economic challenges. Despite this, the market is expected to slowly grow as more companies recognize the potential of eSports and invest in sponsorships and advertising.

Customer preferences: The eSports market in Mexico has seen a significant increase in sponsorship and advertising, with brands recognizing the potential of this growing industry. As the market continues to expand, there has been a noticeable shift towards more targeted and data-driven advertising strategies. This is driven by the increasing use of social media and online platforms among the younger demographic, who make up a large portion of the eSports audience. Brands are also leveraging influencer marketing and creating tailored content to better connect with this tech-savvy audience.

Trends in the market: In Mexico, the eSports market is experiencing a surge in sponsorship and advertising, with major brands investing in partnerships with popular teams and players. This trend is expected to continue as the market grows and gains more mainstream recognition. As more companies see the potential for reaching a young and tech-savvy audience through eSports, we can expect to see an increase in sponsorships and advertisements in the coming years. This will not only provide a steady stream of revenue for the industry but also open up new opportunities for players and teams to secure lucrative deals. Additionally, as eSports becomes more widely accepted, we can expect to see a shift towards more creative and innovative forms of sponsorship and advertising, such as virtual product placements and in-game advertising. This could potentially lead to a more immersive and engaging experience for both players and viewers, while also generating more revenue for the industry.

Local special circumstances: In Mexico, the Sponsorship & Advertising Market within the eSports Market is heavily influenced by the country's strong passion for sports, particularly soccer. This has led to an increase in partnerships and sponsorships between eSports teams and traditional sports clubs. Additionally, Mexico's large and young population, as well as its growing internet and gaming infrastructure, make it a prime market for eSports advertising. However, regulatory limitations and cultural attitudes towards gaming may pose challenges for advertisers looking to tap into this market.

Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in Mexico is heavily impacted by macroeconomic factors such as overall economic stability, government policies, and global market trends. With Mexico being a major player in the global eSports market, its economic health and fiscal policies greatly influence the growth and success of the Sponsorship & Advertising sector. Additionally, investment in technological advancements and infrastructure can also play a crucial role in driving market growth. Countries with favorable economic conditions and strong government support for the eSports industry are likely to experience faster growth compared to those with economic challenges and limited investments in the sector. Furthermore, the increasing popularity and widespread adoption of eSports among younger demographics, combined with the growing trend of online streaming and social media use, are also contributing to the growth of the Sponsorship & Advertising Market within the eSports Market in Mexico.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.