Market Insights Advertising & Media Esports

Publisher Fees - Mexico

Mexico

In Mexico, revenue in the Publisher Fees market market is projected to reach US$2.2m in 2024.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 0.54%, leading to a projected market volume of US$2.3m by 2029.
In contrast, a projected market volume of US$29.6m in 2024 indicates that most revenue in the global context is generated China.
In Mexico, the rising popularity of eSports is driving increased publisher fees, reflecting a growing demand for local sponsorship and content creation.

Key regions: United Kingdom, India, France, Europe, United States

Market

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Region comparison

Currency

Analyst Opinion

The eSports market in Mexico has seen a negligible growth rate in the publisher fees market. This is due to factors such as limited audience reach, lack of infrastructure, and low awareness among potential sponsors. However, with the increasing popularity of eSports and digital platforms, there is potential for growth in the future.

Customer preferences: As eSports continue to gain popularity in Mexico, there has been a notable increase in demand for online streaming and broadcasting services from publishers. This shift towards digital platforms can be attributed to the growing trend of consuming content on-the-go and the convenience of accessing live tournaments and events from anywhere. Additionally, the rise of Gen Z and millennial gamers has also contributed to the preference for online streaming and broadcasting, as these demographics are more digitally savvy and tech-oriented.

Trends in the market: In Mexico, the eSports market is experiencing a surge in popularity, with a significant increase in the number of players and viewers. This has led to a rise in publisher fees, as game developers are seeking a share of the market's profits. With the growing trend of eSports tournaments and leagues, publishers are also investing more in sponsorship deals and partnerships to increase their presence in the market. This trajectory is significant as it highlights the potential for significant revenue growth in the Publisher Fees Market within the eSports Market. It also presents opportunities for industry stakeholders to tap into this market through strategic partnerships and investments. Additionally, this trend could also lead to an increase in competition among publishers, driving innovation and improvement in the overall quality of eSports games.

Local special circumstances: In Mexico, the Publisher Fees Market within the eSports Market is influenced by the country's strong gaming culture and increasing internet and smartphone penetration rates. Additionally, the lack of strict regulations in the eSports industry has led to a growing number of local and international tournaments being held in the country. These factors have contributed to the market's growth and popularity among Mexican gamers and investors.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in Mexico is greatly impacted by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. Mexico's growing economy and increasing investment in technology and infrastructure have created a favorable environment for the growth of the eSports market. Additionally, the country's young population and high internet penetration rate make it an ideal market for digital entertainment, including eSports. However, factors such as regulatory challenges and limited funding for the gaming industry may hinder the market's growth potential in Mexico.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.