Publisher Fees - Australia & Oceania

In Australia & Oceania, revenue in the Publisher Fees market market is projected to reach US$3.4m in 2024.
This revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 0.93%, leading to a projected market volume of US$3.6m by 2029.
Despite this, it is noteworthy that the majority of revenue in the global context is generated China, with a projected market volume of US$29.6m in 2024.
In Australia and Oceania, the rising popularity of eSports is prompting publishers to increase fees, reflecting the growing demand for competitive gaming content.

Definition:

Esports Publisher Fees refer to the payments made by tournament organizers, leagues, and other entities to game developers or publishers for the right to use their games in competitive esports events. These fees are essential for securing the official authorization to host and broadcast tournaments, ensuring that the publisher maintains control over how their intellectual property is used within the esports ecosystem. Publisher fees are a key revenue stream for game developers, enabling them to support the growth of their games in the competitive scene, while also influencing the structure and scale of esports competitions. This market segment highlights the symbiotic relationship between game publishers and the broader esports industry, where successful games drive the popularity of esports, and in turn, esports enhances the game's visibility and longevity.

Additional information:

The market comprises revenues. Sales channel data shows online revenues. All monetary figures refer to the annual gross revenue.
Key players of the market include companies or teams such as FaZe, Cloud9 or TSM.
For more information on the data displayed, use the info button right next to the boxes.

Revenue streams paid by game publishers towards Esport organizers for hosting events

Investments of game publishers on their own events

The Publisher Fees Market in the eSports Market in Australia & Oceania nan is experiencing slow growth due to factors such as limited government support and lack of awareness among consumers. This market is expected to see negligible growth due to the challenges faced by publishers in generating revenue from eSports events.

Customer preferences: Consumers in the eSports market are becoming more aware of the impact of publisher fees on the overall growth and sustainability of the industry. As a result, there is a growing trend towards supporting independent and smaller publishers, who often offer more affordable fees for developers and players. This shift is also influenced by the values of the younger generation, who prioritize fairness and inclusivity in their purchasing decisions. Additionally, the rise of digital distribution platforms for games has made it easier for independent publishers to reach a wider audience and compete with established ones.

Trends in the market: In Australia & Oceania, the Publisher Fees Market within the eSports Market is experiencing a surge in popularity, with more game publishers charging fees for their games to be featured in competitive eSports events. This trend is significant as it provides a new revenue stream for publishers and creates a more professional and organized structure within the eSports industry. It also has potential implications for players, teams, and event organizers, as they may have to budget for these fees in order to compete or host events. Additionally, this trend demonstrates the growing interest and investment in the eSports market in Australia & Oceania.

Local special circumstances: In Australia and Oceania, the Publisher Fees Market within the eSports Market is heavily influenced by the region's high internet penetration and strong gaming culture. Additionally, the market is shaped by the unique regulatory environment, with countries like Australia having strict regulations on gambling and betting, which can impact the monetization strategies for eSports tournaments. The region's remote geography also poses challenges for hosting large-scale events, leading to a focus on online tournaments and streaming platforms.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in Australia & Oceania is also impacted by macroeconomic factors such as technological advancements, regulatory support, and investment in the gaming industry. Countries with favorable regulatory environments and strong investment in eSports infrastructure are experiencing faster market growth compared to regions with regulatory challenges and limited funding. Additionally, the growing popularity of eSports and the increasing number of players worldwide are driving the demand for publisher fees to secure the rights to distribute and market eSports games.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

The rapidly growing phenomenon surrounding eSports continues to gather steam. The intersection of gaming and sports offers an innovative wave of branding opportunities, engaging content and activations for millions across the world. It therefore comes as no surprise that the size of the global eSports market is expected to increase more than fivefold between 2023 and 2032, reaching a value of over 10 billion U.S. dollars within the next ten years.