Esports Betting - Australia & Oceania

Australia & Oceania

Highlights

In Australia & Oceania, revenue in the Esports Betting market market is projected to reach US$124.3m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.91%, leading to a projected market volume of US$165.6m by 2029.
While the majority of revenue is generated the United States, in Australia & Oceania is also a notable participant in this market.
The average revenue per user (ARPU) in Australia & Oceania is expected to amount to US$38.4.
Australia is witnessing a significant rise in esports betting engagement, driven by the increasing popularity of competitive gaming and favorable regulatory developments.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Esports Betting Market in Australia & Oceania is experiencing subdued growth due to various factors such as limited government regulations, lack of widespread acceptance, and limited access to reliable data for informed betting decisions. However, with the increasing popularity of esports and growing interest in online betting, the market is expected to see a significant boost in the near future.

Customer preferences: As the esports industry continues to grow in popularity, the demand for esports betting has also increased. This trend is driven by the younger demographic who are more tech-savvy and comfortable with online transactions. Additionally, the rise of live streaming platforms has made it easier for fans to follow their favorite teams and players, thus increasing interest in esports betting. This shift towards digital platforms is also fueled by the cultural preference for convenience and the rising trend of online entertainment.

Trends in the market: In Australia & Oceania, the Esports Betting Market within the eSports Market is experiencing a surge in popularity, with an increasing number of tournaments and leagues being held in the region. This trend is significant as it indicates a growing interest in esports and its potential for growth in the market. The trajectory of this trend is expected to continue upwards, as more investments are being made in the industry and more players and teams emerge. This could have potential implications for industry stakeholders, as it opens up opportunities for partnerships, sponsorships, and revenue generation. Additionally, with the rise of mobile gaming and online platforms, there is a potential for further growth and innovation in the esports betting market in Australia & Oceania.

Local special circumstances: In Australia and Oceania, the Esports Betting market is heavily influenced by the region's strong gaming culture and high internet penetration. This has led to a significant rise in online betting platforms and the emergence of local Esports teams attracting a loyal fan base. Additionally, strict gambling regulations in Australia have limited the growth of traditional sports betting, making Esports betting a more attractive option for both operators and consumers. New Zealand, on the other hand, has seen a surge in Esports events and tournaments, driven by the country's supportive government policies and a growing interest in Esports among the younger population.

Underlying macroeconomic factors: The Esports Betting Market within the eSports Market in Australia & Oceania is greatly impacted by macroeconomic factors such as economic growth, government policies, and technological developments. Countries with strong economic growth and supportive government policies for eSports are experiencing rapid market growth, while countries with economic challenges and strict regulations for betting are facing slower growth. Moreover, the growing popularity of eSports among the younger generation and the increasing availability of high-speed internet and advanced gaming technologies are driving the demand for esports betting in the region. Additionally, the rise in disposable income and the increasing adoption of online betting platforms are also contributing to the growth of the Esports Betting Market in Australia & Oceania.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Esports betting market, which comprises revenues from online betting on Esports events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.