AR Software - Spain | Statista Market Forecast

In Spain, revenue in the AR Software market market is projected to reach US$232.1m in 2024.
This revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.92%, resulting in a projected market volume of US$339.7m by 2029.
Although most revenue in the AR Software market market is generated the United States, in Spain is also experiencing growth in this sector.
In the AR Software market market, the number of users in Spain is expected to amount to 36.3m users by 2029.
User penetration in Spain will be 73.6% in 2024 and is expected to increase to 76.9% by 2029.
The average revenue per user (ARPU) in Spain is expected to amount to US$6.6.
In Spain, the AR software market is witnessing a surge in demand as businesses increasingly adopt immersive technologies for enhanced consumer engagement and training solutions.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Spain is experiencing significant growth and development. Customer preferences in the AR Software market in Spain are driven by the increasing demand for immersive and interactive experiences.

Consumers are increasingly looking for innovative ways to engage with digital content, and AR Software provides a unique solution. Additionally, businesses in Spain are recognizing the potential of AR Software to enhance their operations and improve customer experiences. This has led to a growing demand for AR Software solutions across various industries, including retail, entertainment, education, and healthcare.

One of the key trends in the AR Software market in Spain is the adoption of AR technology in the retail sector. Retailers are leveraging AR Software to provide virtual try-on experiences for customers, allowing them to visualize products before making a purchase. This not only enhances the shopping experience but also helps reduce returns and increase customer satisfaction.

Another trend is the use of AR Software in education and training. Schools and training institutions are incorporating AR technology into their curriculum to create interactive and immersive learning experiences. This trend is driven by the increasing recognition of the benefits of AR in improving student engagement and knowledge retention.

Local special circumstances in Spain are also contributing to the growth of the AR Software market. Spain has a strong tourism industry, and AR Software is being used to enhance tourist experiences. For example, AR apps are being developed to provide virtual tours of historical sites and landmarks, allowing tourists to learn about the history and culture of Spain in an interactive way.

Additionally, Spain has a vibrant gaming industry, and AR Software is being used to create innovative and immersive gaming experiences. Underlying macroeconomic factors are also playing a role in the development of the AR Software market in Spain. The country has a strong economy and a growing technology sector, which provides a favorable environment for the adoption of AR technology.

Additionally, the increasing availability of high-speed internet and the widespread use of smartphones are enabling the widespread use of AR Software. These factors are driving the demand for AR Software solutions in Spain and are expected to continue fueling the growth of the market in the coming years. Overall, the AR Software market in Spain is witnessing significant growth and development, driven by customer preferences for immersive experiences, the adoption of AR technology in various industries, local special circumstances, and underlying macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.