Market Insights Advertising & Media AR & VR

AR Advertising - Spain

Spain

The AR Advertising market in Spain is expected to witness a significant increase in revenue, reaching US$81.5m in 2024.
This projection indicates a strong growth potential for the market in the coming years.
Furthermore, an annual growth rate of 9.25% (CAGR 2024-2029) is expected, leading to a projected market volume of US$126.8m by 2029.
This anticipated growth highlights the continuous development and opportunities within the AR Advertising market sector in Spain.
It is worth noting that in the United States currently holds the majority of the market share, with a projected market volume of US$1,224.0m in 2024.
However, with the expected growth in Spain's AR Advertising market, there is a possibility of a shift in the global market dynamics, potentially impacting the dominance of the United States in the future.
Spain's AR advertising market is booming, with major brands leveraging the country's rich history and cultural landmarks for immersive campaigns.

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Analyst Opinion

The AR Advertising market in Spain is experiencing significant growth and development.

Customer preferences: Customers in Spain are increasingly embracing augmented reality (AR) advertising due to its interactive and immersive nature. AR technology allows consumers to engage with brands in a unique and personalized way, enhancing their overall shopping experience. This appeals to the tech-savvy Spanish population, who are keen on exploring new digital experiences. Additionally, AR advertising provides a more memorable and engaging way for brands to communicate their messages, making it an effective tool for reaching and influencing consumers.

Trends in the market: One of the key trends in the AR Advertising market in Spain is the integration of AR technology into mobile applications. Mobile devices are widely used in Spain, and the integration of AR into popular apps such as social media platforms and shopping apps has made AR advertising more accessible to a larger audience. This trend is expected to continue as more companies recognize the potential of AR advertising to enhance their mobile apps and attract users. Another trend in the market is the use of AR in the retail sector. Spanish retailers are adopting AR technology to create virtual try-on experiences, allowing customers to visualize products before making a purchase. This is particularly relevant in the fashion and beauty industries, where customers can virtually try on clothes, accessories, and makeup. This trend is driven by the growing demand for online shopping and the need for retailers to provide a more interactive and personalized shopping experience.

Local special circumstances: Spain has a strong tourism industry, and AR advertising is being used to enhance the tourist experience. AR technology is being integrated into tourist attractions, museums, and historical sites to provide visitors with interactive and informative experiences. This not only enriches the tourist experience but also allows businesses to promote their products and services in a unique and engaging way.

Underlying macroeconomic factors: Spain has a strong digital infrastructure, with high internet penetration and widespread adoption of mobile devices. This provides a solid foundation for the growth of AR advertising in the country. Additionally, the Spanish government has been supportive of technological advancements and innovation, creating a favorable environment for the development of AR advertising. Overall, the AR Advertising market in Spain is experiencing growth due to customer preferences for interactive and immersive experiences, trends in the integration of AR technology into mobile apps and the retail sector, local special circumstances in the tourism industry, and underlying macroeconomic factors such as a strong digital infrastructure and government support for technological advancements. As AR technology continues to evolve and become more accessible, the market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).