AR Software - MENA | Statista Market Forecast

Revenue in the AR Software market market in MENA is projected to reach US$277.3m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 8.84%, leading to a projected market volume of US$423.6m by 2029.
In the AR Software market market, the number of users in MENA is anticipated to reach 179.4m users by 2029.
User penetration in MENA will be 47.4% in 2024 and is expected to increase to 49.3% by 2029.
The average revenue per user (ARPU) in MENA is projected to be US$1.7.
The MENA region is witnessing a surge in AR software adoption, driven by increasing investment in digital transformation and immersive technology across various sectors.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in MENA is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the AR Software market are shifting towards more immersive and interactive experiences.

Consumers are increasingly looking for innovative ways to engage with digital content, and AR software provides an exciting solution. The ability to overlay virtual elements onto the real world appeals to a wide range of customers, from gamers and entertainment enthusiasts to businesses looking to enhance their marketing and customer engagement strategies. Trends in the market further support the growth of AR Software in MENA.

The region has seen a rise in smartphone penetration, with a large portion of the population now owning smartphones. This provides a ready platform for AR software adoption, as users can easily access and interact with AR applications through their mobile devices. Additionally, the increasing availability of high-speed internet and the development of 5G networks contribute to the seamless integration of AR experiences, further driving market growth.

Local special circumstances also play a role in the development of the AR Software market in MENA. The region has a young and tech-savvy population, which is eager to embrace new technologies and experiences. This demographic is particularly receptive to AR software, fueling demand and adoption.

Furthermore, MENA has a thriving startup ecosystem, with many innovative companies focusing on AR technology. This entrepreneurial spirit and investment in AR startups contribute to the growth and development of the market. Underlying macroeconomic factors also contribute to the growth of the AR Software market in MENA.

The region has been experiencing economic diversification, with a focus on technology and innovation. Governments in the region are investing in digital transformation initiatives and creating favorable environments for tech companies to thrive. This support and investment in the technology sector provide a conducive environment for the AR Software market to flourish.

In conclusion, the AR Software market in MENA is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards more immersive and interactive experiences, the rise in smartphone penetration, the young and tech-savvy population, the thriving startup ecosystem, and the focus on technology and innovation all contribute to the growth and adoption of AR software in the region. As these factors continue to evolve and strengthen, the AR Software market in MENA is poised for further expansion and success.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.