AR Advertising - MENA

MENA

Highlights

In MENA, revenue in the AR Advertising market market is projected to reach US$176.3m in 2024.
The revenue in this sector is expected to exhibit an annual growth rate (CAGR 2024-2029) of 9.25%, leading to a projected market volume of US$274.4m by 2029.
While most revenue is generated the United States, the MENA region is also poised to experience significant growth, with a projected market volume of US$1.2bn in 2024.
In MENA, AR advertising is rapidly evolving as brands increasingly leverage immersive experiences to engage a tech-savvy consumer base.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The AR Advertising market in MENA is experiencing significant growth and development due to several key factors. Customer preferences are shifting towards more interactive and immersive advertising experiences, driving the demand for augmented reality (AR) technology.

Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of the AR Advertising market in the MENA region. Customer preferences in the MENA region are increasingly focused on interactive and engaging advertising experiences. Consumers are seeking unique and memorable interactions with brands, and AR Advertising provides an innovative solution to meet these demands.

AR technology allows brands to create immersive experiences that blend the physical and digital worlds, capturing the attention and interest of consumers. By incorporating AR elements into their advertising campaigns, brands can deliver interactive content that engages and entertains their target audience. Trends in the AR Advertising market in MENA are driven by the region's unique characteristics and consumer behaviors.

The MENA region has a young and tech-savvy population, which is highly receptive to new technologies and digital experiences. This demographic is more likely to embrace AR Advertising and actively engage with AR-enabled campaigns. As a result, brands are increasingly incorporating AR elements into their marketing strategies to reach and connect with this tech-savvy audience.

Local special circumstances in the MENA region also contribute to the growth of the AR Advertising market. The region has a strong smartphone penetration rate, with a large portion of the population owning smartphones. This widespread access to mobile devices provides a platform for AR Advertising to reach a wide audience.

Additionally, the MENA region has a vibrant and dynamic retail industry, with a growing number of e-commerce platforms and brick-and-mortar stores. AR Advertising can be utilized in both online and offline retail environments, enhancing the shopping experience and driving sales. Underlying macroeconomic factors further support the development of the AR Advertising market in MENA.

The region has been experiencing economic growth and diversification, leading to increased consumer spending power. As consumers have more disposable income, they are more likely to engage with innovative advertising formats, such as AR. Furthermore, the MENA region has a thriving advertising and media industry, with a strong focus on digital marketing.

This industry is embracing AR Advertising as a way to differentiate and stand out in a competitive market. In conclusion, the AR Advertising market in MENA is growing and evolving due to shifting customer preferences, local special circumstances, and underlying macroeconomic factors. As consumers seek more interactive and immersive advertising experiences, brands are incorporating AR technology into their marketing strategies.

The MENA region's young and tech-savvy population, widespread smartphone penetration, vibrant retail industry, and economic growth all contribute to the development of the AR Advertising market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).