AR Hardware - MENA

MENA

Highlights

Revenue in the AR Hardware market market in MENA is projected to reach US$103.2m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 13.48%, leading to a projected market volume of US$194.2m by 2029.
With a projected market volume of US$2.3bn in 2024, the majority of revenue is generated the United States.
In the AR Hardware market market within MENA, the number of users is anticipated to reach 2.4m users by 2029.
User penetration is forecasted to be 0.2% in 2024 and is expected to increase to 0.6% by 2029.
The average revenue per user (ARPU) in MENA is expected to be US$135.1.
In the MENA region, particularly in the UAE, the demand for AR hardware is surging as businesses increasingly adopt immersive technologies for enhanced customer engagement.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The AR Hardware market in the Middle East and North Africa (MENA) region is experiencing significant growth and development. Customer preferences in the MENA region are driving the demand for AR Hardware.

With a young and tech-savvy population, there is a growing interest in immersive technologies such as augmented reality. Consumers in the region are increasingly looking for innovative and interactive experiences, and AR Hardware provides a unique way to engage with digital content in the physical world. Additionally, the MENA region has a strong gaming culture, and AR Hardware offers gamers a new level of immersion and interactivity.

Trends in the market show that AR Hardware is being adopted in various industries in the MENA region. One of the key sectors driving the growth of AR Hardware is the retail industry. Retailers are using AR Hardware to enhance the shopping experience by allowing customers to virtually try on clothing or visualize furniture in their homes before making a purchase.

This not only improves customer satisfaction but also helps retailers reduce returns and increase sales. Another trend in the market is the use of AR Hardware in the education sector. Educational institutions in the MENA region are leveraging AR Hardware to create interactive and immersive learning experiences for students.

This technology allows students to visualize complex concepts and engage with educational content in a more meaningful way. AR Hardware is also being used in training programs for industries such as healthcare and aviation, where it provides a realistic and safe environment for hands-on learning. Local special circumstances in the MENA region are also contributing to the development of the AR Hardware market.

The region has a strong focus on innovation and technology, with governments and businesses investing in initiatives to promote digital transformation. This supportive environment for tech startups and entrepreneurs has led to the emergence of a vibrant AR Hardware ecosystem in the MENA region. Additionally, the region's strategic location between Europe, Asia, and Africa makes it an attractive market for international AR Hardware manufacturers and developers.

Underlying macroeconomic factors such as rising disposable incomes and increasing smartphone penetration are also driving the growth of the AR Hardware market in the MENA region. As more consumers have access to smartphones and high-speed internet, the demand for AR-enabled devices and applications is expected to increase. Furthermore, the MENA region has a growing middle class with a higher purchasing power, which creates a favorable market for AR Hardware manufacturers.

In conclusion, the AR Hardware market in the MENA region is experiencing significant growth and development due to customer preferences, trends in various industries, local special circumstances, and underlying macroeconomic factors. As the demand for immersive and interactive experiences continues to rise, the AR Hardware market in the MENA region is expected to thrive in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR hardware revenue, which includes digital spending on hardware (headsets and glasses) that enables consumers to experience augmented reality.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).