AR Software - Egypt | Statista Market Forecast

Revenue in the AR Software market market in Egypt is projected to reach US$45.8m in 2024.
Revenue in Egypt is expected to show an annual growth rate (CAGR 2024-2029) of 9.84%, resulting in a projected market volume of US$73.2m by 2029.
While most revenue in the AR Software market market is generated the United States with a projected market volume of US$3.9bn in 2024, the dynamics in Egypt may differ.
In the AR Software market market in Egypt, the number of users is expected to amount to 53.8m users by 2029.
User penetration in Egypt will be 41.4% in 2024 and is expected to hit 43.6% by 2029.
The average revenue per user (ARPU) in Egypt is expected to amount to US$1.0.
As Egypt embraces digital transformation, the AR software market is witnessing increased interest from educational and cultural institutions seeking innovative engagement methods.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Egypt is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory.

Customer preferences in Egypt are shifting towards immersive and interactive experiences. As technology continues to advance, consumers are seeking more engaging ways to interact with digital content. AR Software provides a unique opportunity to bridge the gap between the physical and digital worlds, allowing users to experience virtual elements in real-time.

This aligns with the growing demand for experiential marketing and entertainment in Egypt. Trends in the market are also driving the development of the AR Software market in Egypt. The increasing availability of smartphones and tablets, coupled with the growing popularity of social media platforms, has created a fertile ground for AR Software adoption.

Companies are leveraging these trends to develop innovative AR applications that cater to various industries, including gaming, retail, education, and tourism. This diversification of applications is fueling the demand for AR Software in Egypt. Local special circumstances in Egypt are also contributing to the growth of the AR Software market.

The country has a young and tech-savvy population, with a high percentage of smartphone penetration. This demographic is eager to embrace new technologies and is driving the adoption of AR Software. Additionally, Egypt has a thriving startup ecosystem, with a number of local companies specializing in AR development.

This local expertise is fostering innovation and driving the growth of the AR Software market in Egypt. Underlying macroeconomic factors are also playing a role in the development of the AR Software market in Egypt. The country has been experiencing economic growth in recent years, which has led to increased consumer spending power.

This, combined with a growing middle class, is creating a favorable environment for the adoption of AR Software. Furthermore, the government of Egypt has recognized the potential of AR technology and has been actively promoting its use in various sectors, including tourism and education. These initiatives are driving the demand for AR Software and creating opportunities for local and international companies in the market.

In conclusion, the AR Software market in Egypt is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards immersive experiences, the availability of smartphones and social media platforms, the young and tech-savvy population, the thriving startup ecosystem, and the government support are all contributing to the positive trajectory of the AR Software market in Egypt.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.