AR Advertising - Brazil

Brazil

Highlights

In Brazil, revenue in the AR Advertising market market is projected to reach US$113.7m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 9.26%, leading to a projected market volume of US$177.0m by 2029.
While a significant portion of the AR Advertising market revenue is generated the United States, in Brazil is also expected to contribute to a projected market volume of US$1.2bn in 2024.
Brazil's AR advertising market is rapidly evolving, with brands increasingly leveraging immersive experiences to engage the tech-savvy youth demographic.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The AR Advertising market in Brazil has been experiencing significant growth in recent years, driven by customer preferences for immersive and interactive advertising experiences.

Customer preferences: Customers in Brazil are increasingly seeking engaging and interactive advertising experiences that can capture their attention and provide a memorable brand experience. Augmented reality (AR) advertising offers a unique opportunity to bridge the gap between digital and physical worlds, allowing consumers to interact with products and brands in a more immersive way. This has led to a growing demand for AR advertising campaigns that can deliver captivating and interactive experiences.

Trends in the market: One of the key trends in the AR Advertising market in Brazil is the integration of AR technology into mobile applications. With the widespread adoption of smartphones in the country, brands are leveraging mobile AR to reach a larger audience and provide personalized experiences. Mobile AR allows users to access AR content through their smartphones, eliminating the need for additional hardware or devices. This accessibility has made AR advertising more inclusive and has contributed to its growing popularity. Another trend in the market is the use of AR in e-commerce. With the rise of online shopping in Brazil, brands are looking for innovative ways to showcase their products and provide a virtual shopping experience. AR technology allows customers to visualize products in their own space, enabling them to make more informed purchasing decisions. This trend has not only enhanced the online shopping experience but has also increased customer engagement and conversion rates.

Local special circumstances: Brazil is known for its vibrant culture and diverse population, which presents unique opportunities for AR advertising. Brands can leverage local traditions, festivals, and events to create AR campaigns that resonate with the Brazilian audience. By incorporating elements of Brazilian culture into their AR advertising, brands can establish a deeper connection with consumers and create a sense of authenticity.

Underlying macroeconomic factors: The growth of the AR Advertising market in Brazil is also influenced by underlying macroeconomic factors. Brazil is the largest economy in Latin America and has a large and growing middle class. This has led to increased consumer spending power and a greater demand for innovative and immersive advertising experiences. Additionally, the country has a high smartphone penetration rate, providing a large user base for AR advertising campaigns. In conclusion, the AR Advertising market in Brazil is experiencing strong growth due to customer preferences for immersive and interactive advertising experiences. The integration of AR technology into mobile applications and the use of AR in e-commerce are key trends driving market development. The vibrant culture and diverse population in Brazil present unique opportunities for brands to create AR campaigns that resonate with the local audience. The underlying macroeconomic factors, such as the growing middle class and high smartphone penetration rate, further contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).