The Digital Video Advertising market in Southern Asia is experiencing significant growth and development.
Customer preferences: Customers in Southern Asia are increasingly turning to digital video advertising as a means of reaching their target audience. This is due to the growing popularity of online video platforms and the increasing use of smartphones and other mobile devices. Customers are attracted to the ability to reach a large and diverse audience, as well as the ability to track and measure the effectiveness of their advertising campaigns. Additionally, customers appreciate the flexibility and customization options that digital video advertising offers, allowing them to tailor their messages to specific demographics and target markets.
Trends in the market: One trend in the Digital Video Advertising market in Southern Asia is the increasing use of programmatic advertising. Programmatic advertising uses algorithms and data analysis to automate the buying and selling of ad space, allowing for more targeted and efficient advertising campaigns. This trend is driven by the desire for greater efficiency and effectiveness in advertising, as well as the growing availability of data and analytics tools. Another trend is the rise of mobile video advertising, as more and more people in Southern Asia access the internet and consume video content through their smartphones and other mobile devices. Advertisers are recognizing the potential of reaching this mobile audience and are investing in mobile video advertising to capitalize on this trend.
Local special circumstances: One special circumstance in the Digital Video Advertising market in Southern Asia is the diversity of languages and cultures in the region. This poses a challenge for advertisers who want to create effective and engaging video ads that resonate with their target audience. Advertisers must take into account the cultural nuances and preferences of different countries and regions within Southern Asia in order to create ads that are relevant and impactful. Additionally, the relatively low internet penetration rates in some parts of the region present a challenge for advertisers looking to reach a wide audience. Advertisers must consider alternative distribution channels and strategies to overcome this obstacle.
Underlying macroeconomic factors: The growth and development of the Digital Video Advertising market in Southern Asia can be attributed to several underlying macroeconomic factors. One factor is the rapid economic growth and urbanization in the region, which has led to an increase in disposable income and consumer spending. This has created a larger market for advertisers to target and has fueled the demand for digital video advertising. Another factor is the increasing internet penetration rates and smartphone adoption in Southern Asia. As more people gain access to the internet and mobile devices, the potential audience for digital video advertising expands. Finally, the growing middle class in the region is driving the demand for consumer goods and services, leading to increased advertising spending by companies looking to capture this market.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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