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SMS Advertising - Southern Asia

Southern Asia

Ad spending in the SMS Advertising market in Southern Asia is forecasted to reach US$12.07m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.80%, leading to an estimated market volume of US$13.86m by 2029.
When compared globally, the United States will account for the most ad spending (US$310.40m in 2024).
The average ad spending per capita in the SMS Advertising market is projected to be US$0.01 in 2024.
In Southern Asia, SMS Advertising is gaining momentum in Sri Lanka, with businesses leveraging targeted campaigns to reach a wider audience effectively.

Key regions: India, Germany, China, United Kingdom, Australia

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Analyst Opinion

The SMS Advertising market in Southern Asia is experiencing significant growth and development due to the increasing popularity of mobile devices and the growing digital advertising industry in the region.

Customer preferences: Customers in Southern Asia have shown a strong preference for mobile devices, with a large portion of the population owning smartphones. This has created a favorable environment for SMS Advertising, as it allows businesses to reach a wide audience directly on their mobile devices. Additionally, customers in the region have shown a preference for personalized and targeted advertising, which SMS Advertising can provide through its ability to segment and target specific demographics.

Trends in the market: One of the key trends in the SMS Advertising market in Southern Asia is the rise of mobile internet usage. With the increasing availability of affordable smartphones and affordable data plans, more people in the region are accessing the internet on their mobile devices. This has created new opportunities for SMS Advertising, as it allows businesses to reach customers who are constantly connected to the internet. Another trend in the market is the growing adoption of SMS Advertising by small and medium-sized enterprises (SMEs). As the digital advertising industry in Southern Asia continues to grow, SMEs are recognizing the benefits of SMS Advertising as a cost-effective and efficient way to reach their target audience. This trend is expected to continue as more businesses in the region realize the potential of SMS Advertising for their marketing campaigns.

Local special circumstances: One of the unique aspects of the SMS Advertising market in Southern Asia is the diversity of languages and cultures in the region. This poses a challenge for businesses looking to conduct SMS Advertising campaigns, as they need to ensure that their messages are tailored to the specific language and cultural preferences of their target audience. However, this also presents an opportunity for businesses to engage with customers on a more personal and localized level, which can result in higher engagement and conversion rates.

Underlying macroeconomic factors: The strong economic growth and increasing disposable income in Southern Asia have contributed to the development of the SMS Advertising market. As more people in the region have access to mobile devices and the internet, businesses are recognizing the potential of SMS Advertising to reach a large and affluent customer base. Additionally, the growing digital advertising industry in the region is driving the demand for SMS Advertising services, as businesses are looking for new and innovative ways to reach their target audience. Overall, the SMS Advertising market in Southern Asia is poised for continued growth and development in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.