Digital Video Advertising - Norway

Ad spending in the Digital Video Advertising market in Norway is forecasted to reach US$352.70m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 5.25%, leading to a projected market volume of US$479.50m by 2030.
With a projected market volume of US$85.39bn in 2024, the majority of revenue will be generated the United States.
In Norway, 82% of total ad spending in the Digital Video Advertising market is expected to be generated through mobile in 2030.
The average ad spending per internet user in the Digital Video Advertising market in Norway is projected to be US$67.92 in 2024.
Connected TV ad spending in the Digital Video Advertising market in Norway is forecasted to reach US$65.75m in 2024.
Connected TV is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of 5.42%, resulting in a projected market volume of US$90.23m by 2030.
Ad spending on short-form videos in the Digital Video Advertising market in Norway is projected to reach US$130.30m in 2024.
The ad spending on short-form videos is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 8.71%, leading to a projected market volume of US$215.10m by 2030.
Norway's digital video advertising market is seeing a rise in programmatic buying, allowing for precise targeting and efficient ad placements.

Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Native advertising
Connected TV advertising
Ad spending on short-form videos

Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)

The Digital Video Advertising market in Norway has been experiencing significant growth in recent years, driven by changing customer preferences and emerging trends in the market.

Customer preferences: Norwegian consumers are increasingly turning to digital platforms for their entertainment needs, with a growing number of people watching videos online. This shift in consumer behavior has created a demand for digital video advertising, as advertisers seek to reach their target audience through these popular channels. Additionally, consumers in Norway are becoming more receptive to digital advertising, as they recognize the value of personalized and relevant content.

Trends in the market: One of the key trends in the Digital Video Advertising market in Norway is the rise of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making the process more efficient and cost-effective. This trend has been driven by advancements in technology and the availability of data, which enable advertisers to target their audience more precisely. Programmatic advertising also offers real-time bidding, allowing advertisers to optimize their campaigns and achieve better results. Another trend in the market is the increasing popularity of mobile video advertising. With the widespread adoption of smartphones and tablets, more people in Norway are accessing video content on their mobile devices. This has created new opportunities for advertisers to engage with their target audience through mobile video ads. Advertisers are leveraging the immersive nature of mobile video to deliver impactful and memorable brand messages.

Local special circumstances: Norway has a highly developed digital infrastructure, with widespread access to high-speed internet and advanced mobile networks. This has facilitated the growth of the Digital Video Advertising market, as consumers can easily access and stream video content on various devices. Furthermore, Norway has a high smartphone penetration rate, with a large portion of the population using smartphones as their primary device for accessing the internet. This provides advertisers with a unique opportunity to reach their target audience through mobile video advertising.

Underlying macroeconomic factors: The strong economy in Norway has contributed to the growth of the Digital Video Advertising market. With a high standard of living and disposable income, consumers in Norway have the purchasing power to engage with digital content and respond to digital advertising. Additionally, the advertising industry in Norway is highly competitive, with advertisers constantly seeking innovative ways to reach and engage their target audience. This has fueled the growth of the Digital Video Advertising market, as advertisers invest in digital strategies to stay ahead of the competition. In conclusion, the Digital Video Advertising market in Norway is experiencing significant growth, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Advertisers are capitalizing on the increasing popularity of digital platforms and the availability of advanced technology to deliver personalized and impactful video ads to their target audience. As the market continues to evolve, it is expected that the Digital Video Advertising industry in Norway will continue to thrive and offer new opportunities for advertisers to connect with their audience.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

From six-second bumper ads to multi-minute compilations, video marketing is constantly evolving, and audiences everywhere never fail to tune in. As the number of digital video viewers keeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2023, digital video ad spending amounted to almost 176.63 billion dollars. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies’ dependency on these tools.