The Retail Platform Advertising Market in Israel is witnessing moderate growth, influenced by factors such as the expanding e-commerce landscape, increasing consumer engagement on digital platforms, and the effectiveness of targeted advertising strategies that enhance brand visibility.
Customer preferences: Consumers in Israel are gravitating towards personalized shopping experiences, driving the growth of retail platform advertising. This trend is fueled by the rising influence of social media and influencer marketing, as younger demographics seek authenticity and relatability in brand interactions. Additionally, the increasing preference for sustainable and locally-sourced products is shaping advertising strategies, prompting brands to highlight their eco-friendly practices. The integration of technology in retail, such as augmented reality and chatbots, further enhances engagement, catering to evolving lifestyle needs.
Trends in the market: In Israel, the Retail Platform Advertising market is experiencing a significant shift toward hyper-personalization, with brands leveraging consumer data to tailor advertising efforts to individual preferences. Concurrently, the rise of social commerce is influencing purchasing decisions, as platforms integrate shopping features that allow seamless transactions within social media. Moreover, the emphasis on sustainability is prompting brands to showcase their commitment to eco-friendly practices, resonating with environmentally-conscious consumers. This evolving landscape necessitates that industry stakeholders adapt their strategies to maintain relevance and foster strong consumer relationships.
Local special circumstances: In Israel, the Retail Platform Advertising market is uniquely shaped by the country's diverse cultural mosaic and technological advancements. The high-tech landscape fosters innovation, enabling brands to utilize cutting-edge analytics for hyper-personalization. Additionally, Israel's strong focus on sustainability resonates with consumers, compelling brands to highlight eco-friendly practices. The regulatory environment, characterized by strict data protection laws, influences how consumer data is collected and utilized, further shaping advertising strategies and consumer trust in the digital marketplace.
Underlying macroeconomic factors: The Retail Platform Advertising market in Israel is significantly influenced by macroeconomic factors, including the country's robust economic growth and high consumer spending levels. Strong national fiscal policies promoting innovation and entrepreneurship bolster the retail sector, facilitating increased investment in advertising technologies. Global trends, such as the shift towards e-commerce and digital engagement, drive local businesses to enhance their online presence. Additionally, fluctuating exchange rates and inflation impact advertising budgets, while consumer preferences for transparency and sustainability are reshaping marketing strategies. Together, these elements create a dynamic landscape for retail advertising in Israel.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on Retail platform ad spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for digital advertisements.Modeling approach:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and digital consumer spending. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
