The Digital Classifieds market in Israel is experiencing significant growth and development.
Customer preferences: In Israel, customers have shown a strong preference for online platforms when it comes to classified advertisements. This can be attributed to the convenience and accessibility of digital platforms, which allow users to browse and post ads from the comfort of their own homes. Additionally, the ability to search for specific items or services and filter results based on location, price, and other criteria has made online classifieds a popular choice among consumers.
Trends in the market: One of the key trends in the Digital Classifieds market in Israel is the increasing popularity of mobile apps. With the widespread use of smartphones and tablets, more and more people are accessing classifieds platforms through mobile devices. This trend has led to the development of user-friendly mobile apps that provide a seamless browsing and posting experience. As a result, mobile apps have become an essential part of the classifieds market in Israel. Another trend in the market is the emergence of niche classifieds platforms. While general classifieds websites and apps continue to dominate the market, there has been a rise in specialized platforms that cater to specific industries or interests. These niche platforms provide a targeted audience for advertisers and offer users a more focused and relevant browsing experience. This trend reflects the growing demand for specialized services in the classifieds market.
Local special circumstances: Israel's tech-savvy population and thriving startup ecosystem have contributed to the growth of the Digital Classifieds market. The country is known for its innovation and technological advancements, and this has translated into the development of cutting-edge classifieds platforms. Israeli startups have been at the forefront of creating innovative solutions that enhance the user experience and provide unique features to both advertisers and users. Furthermore, the high internet penetration rate in Israel has played a significant role in the success of the Digital Classifieds market. With a large portion of the population having access to the internet, online classifieds platforms have a wide reach and can connect buyers and sellers from all over the country. This has led to increased competition among classifieds platforms, driving innovation and improvement in services.
Underlying macroeconomic factors: Israel's strong economy and high disposable income levels have also contributed to the growth of the Digital Classifieds market. With a robust economy and a population that has the means to spend on goods and services, there is a high demand for classified advertisements. This has created a favorable environment for classifieds platforms to thrive and attract advertisers. Additionally, the increasing digitalization of businesses in Israel has led to a shift from traditional advertising channels to online platforms. As more businesses recognize the effectiveness and cost-efficiency of digital advertising, they are allocating a larger portion of their marketing budgets to online classifieds. This trend is expected to continue as businesses seek to reach a wider audience and maximize their return on investment. In conclusion, the Digital Classifieds market in Israel is experiencing growth and development due to customer preferences for online platforms, the emergence of mobile apps and niche platforms, local special circumstances such as Israel's tech-savvy population and high internet penetration rate, and underlying macroeconomic factors such as a strong economy and increasing digitalization of businesses. This market is expected to continue to expand as more users and advertisers embrace the benefits of online classifieds.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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