Telemarketing - Israel

  • Israel
  • Ad spending in the Telemarketing market in Israel is forecasted to reach US$25.86m in 2024.
  • The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.64%, leading to a projected market volume of US$26.70m by 2029.
  • When compared globally, the United States is expected to generate the highest ad spending (US$4,616.00m in 2024).
  • The average ad spending per capita in the Telemarketing market in Israel is projected to be US$2.78 in 2024.
  • In Israel, the Telemarketing segment of the Advertising market is experiencing a shift towards personalized, data-driven campaigns to enhance customer engagement and drive conversions.

Key regions: Asia, Germany, China, United Kingdom, Japan

 
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Analyst Opinion

The Telemarketing Advertising market in Israel has been experiencing significant growth in recent years.

Customer preferences:
Israeli consumers have shown a growing interest in telemarketing advertising. They appreciate the convenience of receiving promotional offers and information directly through phone calls. Telemarketing allows companies to reach a wide audience quickly and efficiently, which appeals to Israeli consumers who are always on the go. Additionally, telemarketing offers a personalized touch, as customers can engage in a conversation with a representative who can address their specific needs and concerns.

Trends in the market:
One of the key trends in the Telemarketing Advertising market in Israel is the use of advanced analytics and artificial intelligence. Companies are leveraging data and technology to better understand customer behavior and preferences. This allows them to tailor their telemarketing campaigns to specific target audiences, increasing the effectiveness of their efforts. Furthermore, the use of AI-powered chatbots and virtual assistants in telemarketing calls has become increasingly popular, providing customers with a seamless and interactive experience. Another trend in the market is the integration of telemarketing with other digital marketing channels. Companies are adopting a multi-channel approach, combining telemarketing with email marketing, social media advertising, and SMS marketing. This integrated approach allows for a more comprehensive and cohesive marketing strategy, ensuring that customers are reached through multiple touchpoints.

Local special circumstances:
Israel has a highly educated population with a strong technological background. This has created a favorable environment for the growth of the Telemarketing Advertising market. Israeli consumers are tech-savvy and open to embracing new technologies and communication channels. This has made them receptive to telemarketing campaigns that leverage advanced analytics and AI. Furthermore, Israel has a thriving startup ecosystem, with many innovative companies specializing in technology and marketing. This has led to the development of cutting-edge solutions and tools for the telemarketing industry. Israeli companies are at the forefront of developing AI-powered chatbots and analytics platforms, driving the growth and innovation in the Telemarketing Advertising market.

Underlying macroeconomic factors:
The strong economic growth and stability in Israel have contributed to the expansion of the Telemarketing Advertising market. The country has a robust business environment, with a high level of entrepreneurship and investment. This has created opportunities for companies to invest in marketing and advertising, including telemarketing. Additionally, the high internet penetration rate in Israel has facilitated the growth of the Telemarketing Advertising market. With a large portion of the population having access to the internet, companies can easily reach potential customers through online channels, including telemarketing. In conclusion, the Telemarketing Advertising market in Israel is experiencing growth due to customer preferences for convenience and personalized communication. The integration of advanced analytics and AI, as well as the multi-channel approach, are key trends driving the market. The local special circumstances, such as the tech-savvy population and thriving startup ecosystem, further contribute to the development of the market. Finally, the strong macroeconomic factors, including the stable economy and high internet penetration rate, support the growth of the Telemarketing Advertising market in Israel.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

Overview

  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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