Key regions: Australia, France, United States, Japan, United Kingdom
The Newspaper Advertising market in Croatia has been experiencing significant changes and developments in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to the evolving landscape of newspaper advertising in the country.
Customer preferences: In Croatia, customer preferences have shifted towards digital media platforms for news consumption. The rise of smartphones and internet accessibility has led to an increase in online news consumption, resulting in a decline in the demand for print newspapers. This shift in customer preferences has impacted the newspaper advertising market, as advertisers are now focusing more on digital advertising channels to reach their target audience.
Trends in the market: One of the key trends in the newspaper advertising market in Croatia is the decline in print newspaper circulation. With more people relying on online news sources, the circulation of print newspapers has been steadily decreasing. This decline has led to a decrease in the advertising revenue generated from print newspaper advertisements. Another trend in the market is the growth of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making it more efficient and cost-effective. This trend has gained traction in Croatia, as advertisers are looking for ways to optimize their advertising budgets and reach their target audience effectively.
Local special circumstances: Croatia's advertising market is relatively smaller compared to other European countries. This means that advertisers have to be more strategic in their advertising campaigns to maximize their reach and impact. The limited market size also creates a competitive environment, where advertisers need to differentiate themselves to stand out from the crowd. Furthermore, Croatia has a highly fragmented media landscape, with numerous newspapers and media outlets serving different regions and communities. This fragmentation poses a challenge for advertisers, as they need to carefully select the newspapers that align with their target audience and marketing objectives.
Underlying macroeconomic factors: The economic growth of Croatia has a direct impact on the newspaper advertising market. When the economy is thriving, businesses have more resources to invest in advertising, including newspaper advertisements. Conversely, during economic downturns, businesses tend to cut back on advertising expenses, which can negatively affect the newspaper advertising market. Additionally, changes in government policies and regulations can also influence the newspaper advertising market. Any changes in tax laws or regulations related to media ownership can impact the advertising landscape and the revenue generated from newspaper advertisements. In conclusion, the newspaper advertising market in Croatia is undergoing significant changes due to shifting customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Advertisers need to adapt to these changes by embracing digital advertising channels, leveraging programmatic advertising, and strategically targeting their audience to maximize the impact of their newspaper advertisements.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on newspaper advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in printed newspapers.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
