Market Insights Advertising & Media Advertising Out-of-Home Advertising

Digital Out-of-Home Advertising - Croatia

Croatia

Ad spending in the Digital Out-of-Home Advertising market in Croatia is forecasted to reach US$3.68m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 19.88%, leading to a projected market volume of US$9.11m by 2029.
With a projected market volume of US$4,366.00m in 2024, the majority of ad spending will be generated China.
The average ad spending per capita in the Digital Out-of-Home Advertising market is estimated to be US$0.92 in 2024.
Croatia's Digital Out-of-Home Advertising market is seeing a surge in interactive and personalized campaigns, enhancing consumer engagement and brand visibility.

Key regions: India, France, United States, United Kingdom, China

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Out-of-Home Advertising market in Croatia has been experiencing significant growth in recent years.

Customer preferences: Croatian consumers have shown a growing preference for digital out-of-home advertising. This can be attributed to the increasing use of smartphones and other mobile devices, which has led to a greater demand for interactive and engaging advertising experiences. Additionally, consumers in Croatia are becoming more receptive to targeted advertising that is relevant to their interests and needs. As a result, advertisers are increasingly using digital out-of-home platforms to reach and engage with their target audiences.

Trends in the market: One of the key trends in the Digital Out-of-Home Advertising market in Croatia is the adoption of new technologies. Digital billboards, interactive displays, and augmented reality are becoming more common in outdoor advertising campaigns. These technologies provide advertisers with the ability to create dynamic and engaging content that captures the attention of consumers. Furthermore, the integration of data analytics and real-time tracking allows advertisers to measure the effectiveness of their campaigns and make data-driven decisions. Another trend in the market is the increasing use of programmatic advertising. Programmatic advertising enables advertisers to automate the buying and selling of ad space, making the process more efficient and cost-effective. This trend is particularly relevant in Croatia, where advertisers are looking for ways to optimize their advertising budgets and reach their target audiences more effectively.

Local special circumstances: Croatia's tourism industry plays a significant role in the Digital Out-of-Home Advertising market. The country attracts millions of tourists each year, and advertisers are keen to capitalize on this captive audience. Digital out-of-home advertising allows advertisers to target tourists with relevant and timely messages, such as promotions for local attractions, events, and services. This targeted approach helps to maximize the impact of advertising campaigns and increase the return on investment for advertisers.

Underlying macroeconomic factors: The growth of the Digital Out-of-Home Advertising market in Croatia can be attributed to several macroeconomic factors. Firstly, the country's strong economic growth has led to an increase in consumer spending power. This has created a larger market for advertisers to target and has driven demand for digital out-of-home advertising. Secondly, Croatia's digital infrastructure has improved significantly in recent years. The expansion of high-speed internet access and the widespread use of mobile devices have created new opportunities for advertisers to reach consumers through digital out-of-home platforms. In conclusion, the Digital Out-of-Home Advertising market in Croatia is experiencing significant growth due to customer preferences for interactive and targeted advertising, the adoption of new technologies, and the use of programmatic advertising. The country's tourism industry and strong macroeconomic factors also contribute to the growth of the market. As the market continues to evolve, advertisers in Croatia will need to stay ahead of the latest trends and leverage new technologies to effectively engage with their target audiences.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.