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E-mail Advertising - Croatia

Croatia

Ad spending in the E-mail Advertising market in Croatia is projected to reach US$4.97m in 2024.
The ad spending is expected to show an annual growth rate (CAGR 2024-2029) of 5.22%, resulting in a projected market volume of US$6.41m by 2029.
In global comparison, most ad spending will be generated the United States (US$3,396.00m in 2024).
The average ad spending per internet user in the E-mail Advertising market is projected to amount to US$1.52 in 2024.
Croatia's E-mail Advertising market is witnessing a shift towards personalized content to enhance engagement and drive higher ROI for advertisers.

Key regions: Japan, Germany, United States, Europe, Asia

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Analyst Opinion

The Email Advertising market in Croatia is experiencing steady growth and development. Customer preferences are shifting towards digital platforms, leading to an increased demand for email advertising. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of this market. Customer preferences in Croatia are increasingly leaning towards digital platforms for communication and information. With the widespread use of smartphones and the internet, people are spending more time online, including checking their emails regularly. This has created a favorable environment for email advertising as businesses can reach their target audience directly through their inbox. Furthermore, customers appreciate the convenience and personalization that email advertising offers, as it allows them to receive relevant and tailored content. Trends in the Email Advertising market in Croatia reflect the global trend of increased digitalization. Businesses are recognizing the effectiveness of email advertising in reaching their target audience and driving customer engagement. As a result, there is a growing investment in email marketing strategies, including the use of automation tools and personalized content. This trend is expected to continue as businesses seek to optimize their marketing efforts and improve their return on investment. Local special circumstances in Croatia also contribute to the growth of the Email Advertising market. The country has a high internet penetration rate, with a large percentage of the population having access to the internet. This provides a wide reach for email advertising campaigns and allows businesses to target a diverse audience. Additionally, Croatia has a growing e-commerce sector, with more businesses adopting online sales channels. Email advertising plays a crucial role in driving traffic to e-commerce websites and converting leads into customers. Underlying macroeconomic factors further support the development of the Email Advertising market in Croatia. The country has a stable economy, which provides a conducive environment for businesses to invest in marketing strategies. Furthermore, Croatia has a growing tourism industry, attracting both domestic and international visitors. Email advertising is an effective tool for promoting tourism-related products and services, such as hotel bookings, travel packages, and local attractions. In conclusion, the Email Advertising market in Croatia is experiencing growth and development due to shifting customer preferences towards digital platforms, global trends in digitalization, local special circumstances, and underlying macroeconomic factors. As businesses recognize the effectiveness of email advertising in reaching their target audience and driving customer engagement, the market is expected to continue to expand in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.