The Digital Classifieds market in Croatia is experiencing significant growth and development, driven by several key factors.
Customer preferences: Croatian customers are increasingly turning to digital classifieds platforms to buy and sell goods and services. The convenience and ease of use offered by these platforms, combined with the ability to reach a large audience, make them an attractive option for both buyers and sellers. Additionally, the ability to search and filter listings based on specific criteria allows customers to quickly find the products or services they are looking for.
Trends in the market: One of the key trends in the Digital Classifieds market in Croatia is the rise of mobile usage. With the increasing popularity of smartphones and the availability of mobile apps, more and more customers are accessing classifieds platforms on their mobile devices. This trend is driving the development of mobile-friendly platforms and the optimization of user experience for mobile users. Another trend in the market is the emergence of niche classifieds platforms catering to specific industries or communities. These platforms offer a more targeted approach, allowing customers to find listings that are specifically relevant to their needs. This trend is driven by the desire for more specialized and tailored solutions in the classifieds market.
Local special circumstances: Croatia's geographical location and its status as a popular tourist destination have a significant impact on the Digital Classifieds market. The country's coastline and numerous islands attract a large number of tourists, creating opportunities for businesses in the tourism and hospitality sector to advertise their services on classifieds platforms. Additionally, the presence of a large expatriate community in Croatia creates a demand for classifieds platforms that cater to their specific needs.
Underlying macroeconomic factors: Croatia's improving economy and increasing disposable income levels are contributing to the growth of the Digital Classifieds market. As consumers have more money to spend, they are more likely to engage in buying and selling activities on classifieds platforms. Additionally, the country's high internet penetration rate and widespread access to smartphones and other digital devices provide a solid foundation for the growth of the digital economy, including the classifieds market. In conclusion, the Digital Classifieds market in Croatia is experiencing growth and development driven by customer preferences for convenience and mobile usage, as well as the emergence of niche platforms. The country's unique geographical circumstances and improving macroeconomic factors further contribute to the market's expansion.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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