Market Insights Advertising & Media Advertising Out-of-Home Advertising

Digital Out-of-Home Advertising - Czechia

Czechia

Ad spending in the Digital Out-of-Home Advertising market in Czechia is forecasted to reach US$31.63m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 9.18%, leading to a projected market volume of US$49.06m by 2029.
Czechia is expected to contribute to a projected market volume of US$4,366.00m in 2024, making it one of the top countries in terms of ad spending.
The average ad spending per capita in the Digital Out-of-Home Advertising market is projected to be US$3.01 in Czechia in 2024.
Czechia's Digital Out-of-Home Advertising market is rapidly expanding, with a focus on interactive and targeted campaigns to engage a tech-savvy audience.

Key regions: India, France, United States, United Kingdom, China

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Analyst Opinion

The Digital Out-of-Home Advertising market in Czechia has been experiencing significant growth in recent years.

Customer preferences: Customers in Czechia have shown a strong preference for digital out-of-home advertising. This is due to the increasing popularity of digital media and the ability to target specific audiences more effectively. Digital out-of-home advertising allows advertisers to display dynamic and interactive content, which is more engaging for consumers. Additionally, the use of digital screens allows for real-time updates and the ability to schedule different advertisements at different times of the day, maximizing the impact of the advertising campaign.

Trends in the market: One of the key trends in the digital out-of-home advertising market in Czechia is the increasing use of programmatic advertising. Programmatic advertising uses algorithms and data to automate the buying and selling of advertising space, allowing for more efficient and targeted campaigns. This trend is driven by the growing availability of data and the desire for advertisers to reach the right audience at the right time. Programmatic advertising also allows for more flexibility in terms of campaign optimization and budget allocation. Another trend in the market is the integration of digital out-of-home advertising with other digital channels. Advertisers are increasingly using digital out-of-home advertising as part of a multi-channel marketing strategy, integrating it with online and mobile advertising. This allows for a more cohesive and consistent brand message across different touchpoints, increasing brand awareness and customer engagement.

Local special circumstances: Czechia has a highly urbanized population, with a significant proportion of the population living in major cities such as Prague and Brno. This concentration of population in urban areas provides a fertile ground for digital out-of-home advertising, as there is a large captive audience in these locations. Additionally, Czechia is a popular tourist destination, attracting millions of visitors each year. This presents opportunities for advertisers to target both local and international audiences through digital out-of-home advertising.

Underlying macroeconomic factors: The growth of the digital out-of-home advertising market in Czechia can be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in consumer spending power. This has resulted in a greater demand for products and services, which in turn drives the need for advertising. Furthermore, the digitalization of the economy has created new opportunities for advertisers to reach consumers through digital channels, including digital out-of-home advertising. The increasing availability and affordability of digital screens and technology have also contributed to the growth of the market. In conclusion, the Digital Out-of-Home Advertising market in Czechia is developing rapidly due to customer preferences for digital media, the increasing use of programmatic advertising, the integration with other digital channels, local special circumstances such as urbanization and tourism, and underlying macroeconomic factors such as economic growth and digitalization. These factors are driving the growth and adoption of digital out-of-home advertising in Czechia, making it an attractive market for advertisers.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.