Market Insights Advertising & Media Advertising

Direct Messaging Advertising - Czechia

Czechia

In Czechia, the ad spending in the Direct Messaging Advertising market is forecasted to reach US$277.70m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 0.45%, leading to a projected market volume of US$284.00m by 2029.
Direct Mail Advertising emerges as the largest market with a volume of US$204.80m in 2024.
When compared globally, the United States tops the chart with ad spending amounting to US$29,980.00m in 2024.
The average ad spending per capita in the Direct Messaging Advertising market is estimated to be US$26.43 in 2024.
In Czechia, Direct Messaging Advertising is gaining traction among businesses seeking personalized and targeted communication strategies to reach their audience effectively.

Key regions: India, Germany, France, China, Australia

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Analyst Opinion

The Direct Messaging Advertising market in Czechia is experiencing significant growth due to several key factors.

Customer preferences: Customers in Czechia are increasingly turning to direct messaging platforms as a means of communication. This shift in customer behavior has created a unique opportunity for advertisers to reach their target audience directly. Direct messaging allows for personalized and interactive communication, which is highly valued by customers. Advertisers are able to engage with customers in real-time and provide them with relevant and timely information.

Trends in the market: One of the major trends in the Direct Messaging Advertising market in Czechia is the rise of chatbots. Chatbots are automated messaging systems that can interact with customers and provide them with information or assistance. These chatbots are becoming increasingly sophisticated and are able to understand and respond to customer queries in a natural and conversational manner. This trend is driven by advancements in artificial intelligence and natural language processing technologies. Chatbots are not only cost-effective for businesses, but they also provide customers with a seamless and personalized experience. Another trend in the market is the integration of advertising within messaging platforms. Messaging platforms are now offering advertising opportunities to businesses, allowing them to reach their target audience directly within the messaging app. This trend is driven by the increasing popularity of messaging apps and the desire for businesses to reach customers in a more targeted and personalized way. Advertisers are able to leverage the data collected by messaging platforms to deliver highly relevant and targeted ads to their customers.

Local special circumstances: Czechia has a high smartphone penetration rate, with a large percentage of the population using smartphones to access the internet. This high smartphone adoption rate has contributed to the growth of the Direct Messaging Advertising market in the country. Customers are increasingly using messaging apps on their smartphones to communicate with friends and family, making it an ideal platform for advertisers to reach their target audience.

Underlying macroeconomic factors: Czechia has a strong and stable economy, which has contributed to the growth of the Direct Messaging Advertising market. The country has a high GDP per capita and a low unemployment rate, which has resulted in increased disposable income and consumer spending. This has created a favorable environment for advertisers, as customers have the means to purchase products and services advertised through direct messaging platforms. Additionally, Czechia has a well-developed digital infrastructure, with high-speed internet connectivity and widespread smartphone usage. This infrastructure has enabled the growth of the Direct Messaging Advertising market by providing customers with the means to access messaging platforms and allowing advertisers to deliver their messages effectively.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.