In-App Advertising - United Kingdom

United Kingdom

Highlights

Ad spending in the In-App Advertising market in the United Kingdom is forecasted to reach US$14.72bn in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2030) of 8.17%, leading to a projected market volume of US$23.58bn by 2030.
The average ad spending per mobile internet user in the In-App Advertising market is anticipated to be US$216.60 in 2024.
When compared globally, China is expected to lead in ad spending with US$132.80bn in 2024.
The United Kingdom's In-App Advertising market is experiencing a surge in programmatic ad buying, driving targeted and efficient ad placements for businesses.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-App Advertising market in United Kingdom has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the In-App Advertising market in United Kingdom is the increasing popularity of mobile devices. With the rise in smartphone and tablet usage, more and more people are spending their time on mobile apps. This has created a huge opportunity for advertisers to reach their target audience through in-app advertising.

Trends in the market: There are several trends that are driving the growth of the In-App Advertising market in United Kingdom. Firstly, there is a shift in advertising budgets from traditional media to digital advertising. Advertisers are realizing the effectiveness and efficiency of in-app advertising in reaching their target audience. Secondly, there is a growing demand for personalized and targeted advertising. In-app advertising allows advertisers to collect data on user behavior and preferences, which can be used to deliver more relevant and personalized ads. Lastly, there is an increasing adoption of programmatic advertising in the In-App Advertising market. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making it easier and more efficient to reach the right audience at the right time.

Local special circumstances: The In-App Advertising market in United Kingdom is also influenced by local special circumstances. The United Kingdom has a highly developed digital advertising industry, with many companies specializing in mobile advertising. This has created a competitive landscape, with advertisers and publishers constantly innovating to stay ahead. Additionally, the United Kingdom has a strong regulatory framework for data protection and privacy. This has led to increased consumer trust in the use of personal data for advertising purposes, which has further fueled the growth of the In-App Advertising market.

Underlying macroeconomic factors: The growth of the In-App Advertising market in United Kingdom is also supported by underlying macroeconomic factors. The United Kingdom has a strong economy, with high levels of disposable income and consumer spending. This provides a favorable environment for advertisers to invest in digital advertising. Furthermore, the United Kingdom has a high smartphone penetration rate, with a large proportion of the population owning a smartphone. This creates a large addressable market for in-app advertising. In conclusion, the In-App Advertising market in United Kingdom is growing rapidly due to the increasing popularity of mobile devices, the shift in advertising budgets towards digital advertising, the demand for personalized and targeted advertising, and the adoption of programmatic advertising. The local special circumstances, including the highly developed digital advertising industry and the strong regulatory framework for data protection, further support the growth of the market. Additionally, the underlying macroeconomic factors, such as the strong economy and high smartphone penetration rate, contribute to the favorable market conditions for in-app advertising in United Kingdom.

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.