Digital Classifieds - United Kingdom

Ad spending in the Digital Classifieds market in the United Kingdom is forecasted to reach US$1.93bn in 2024.
The expected annual growth rate (CAGR 2024-2030) is 0.53%, leading to a projected market volume of US$1.99bn by 2030.
When compared globally, the majority of ad spending will originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the Jobs classifieds market is projected to be US$10.01 in 2024.
By 2030, 52% of total ad spending in the Digital Classifieds market in the United Kingdom will be generated through mobile.
The United Kingdom's digital classifieds market is experiencing a surge in user engagement, driven by targeted advertising strategies and innovative platform features.

Definition:
Digital Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Digital Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Digital Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Digital Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Fees paid by advertisers in order to display an online ad or listing around a specific vertical

Other advertisements (e.g., banners) on classifieds websites

The Digital Classifieds market in United Kingdom has seen significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital platforms for buying and selling goods and services. Customer preferences in the Digital Classifieds market in United Kingdom have shifted towards convenience and efficiency. With the rise of smartphones and internet connectivity, consumers are increasingly turning to online platforms to search for and purchase products and services. This has led to a surge in demand for digital classifieds platforms that offer a seamless user experience and a wide range of listings. Trends in the market show that consumers in United Kingdom are increasingly using digital classifieds platforms for a variety of purposes, including buying and selling second-hand items, finding rental properties, and searching for job opportunities. The ease of use and accessibility of these platforms have made them an attractive option for both buyers and sellers, leading to a growing number of listings and transactions. Local special circumstances in United Kingdom have also contributed to the development of the Digital Classifieds market. The country has a large population and a high level of internet penetration, providing a fertile ground for the growth of online marketplaces. Additionally, the presence of established players in the market has created a sense of trust and familiarity among consumers, further driving the adoption of digital classifieds platforms. Underlying macroeconomic factors have also played a role in the growth of the Digital Classifieds market in United Kingdom. The country has a strong economy and a high level of disposable income, which has contributed to increased consumer spending and a willingness to invest in online platforms. Furthermore, the COVID-19 pandemic has accelerated the shift towards digital channels, as consumers have turned to online platforms to meet their needs during lockdowns and social distancing measures. Overall, the Digital Classifieds market in United Kingdom is experiencing significant growth, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. As more consumers embrace digital platforms for buying and selling goods and services, the market is expected to continue its upward trajectory in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.