Web Push Advertising - Ukraine | Statista Market Forecast

Ad spending in the Web Push Advertising market in Ukraine is forecasted to reach US$1.92m in 2024.
The sector is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 5.07%, leading to an estimated market volume of US$2.59m by 2030.
When compared globally, the United States is anticipated to generate the highest ad spending (US$1.21bn in 2024).
The projected average ad spending per internet user in the Web Push Advertising market in Ukraine is US$0.05 in 2024.
Ukraine's growing digital landscape fuels a surge in Web Push Advertising, leveraging targeted messaging to reach audiences effectively in the competitive advertising market.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Ukraine has been experiencing significant growth in recent years, driven by customer preferences for personalized and targeted advertising, as well as the increasing adoption of mobile devices and internet connectivity. Customer preferences in the Ukrainian market have shifted towards more personalized and targeted advertising. With the increasing amount of information available online, customers are becoming more selective in the content they consume and are seeking out advertisements that are relevant to their interests and needs. Web Push Advertising allows advertisers to deliver targeted messages to specific audiences, based on their browsing behavior and preferences. This level of personalization helps to increase engagement and conversion rates, making it an attractive option for advertisers in Ukraine. Another factor driving the growth of the Web Push Advertising market in Ukraine is the increasing adoption of mobile devices and internet connectivity. Ukraine has seen a significant increase in smartphone penetration, with more people accessing the internet on their mobile devices. This trend has created new opportunities for advertisers to reach their target audience through mobile advertising channels, such as Web Push Notifications. These notifications can be delivered directly to a user's mobile device, allowing advertisers to reach their audience wherever they are, and at any time. In addition to customer preferences and the increasing adoption of mobile devices, there are also local special circumstances that have contributed to the growth of the Web Push Advertising market in Ukraine. The country has a large and growing online population, with a high level of internet penetration. This provides a fertile ground for advertisers to reach a wide audience and maximize their reach. Furthermore, the relatively low cost of advertising in Ukraine compared to other countries in the region has also attracted advertisers to invest in Web Push Advertising campaigns. Underlying macroeconomic factors have also played a role in the development of the Web Push Advertising market in Ukraine. The country has experienced economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has created a favorable environment for advertisers to invest in marketing and advertising campaigns, including Web Push Advertising. In conclusion, the Web Push Advertising market in Ukraine is growing due to customer preferences for personalized and targeted advertising, the increasing adoption of mobile devices and internet connectivity, local special circumstances, and underlying macroeconomic factors. This market trend is expected to continue as advertisers recognize the effectiveness and potential of Web Push Advertising in reaching and engaging with their target audience in Ukraine.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.