Metaverse

The projected value of the Metaverse market in 2024 is estimated to reach US$111.6m.
This market is expected to experience a steady annual growth rate (CAGR 2024-2030) of 42.00%, resulting in a projected market volume of US$914.8m by 2030.
It is worth noting that United States is the primary generator of value in this market segment, with a projected market volume of US$23.0bn in 2024.
In terms of user base, the number of users in the Metaverse market is projected to reach 16.4m users by 2030.
The user penetration rate is expected to increase from 13.7% in 2024 to 42.8% by 2030.
On average, each user is expected to generate a value of US$21.4.
These figures highlight the significant potential and growth opportunities within the Metaverse market, with United States leading the way.
In Ukraine, the market is also expected to experience growth, contributing to the overall expansion of this emerging sector.
Ukraine has emerged as a hotbed for Metaverse development, with a thriving ecosystem of tech-savvy entrepreneurs and a supportive government fostering innovation in the digital world.

Definition:

The term metaverse refers to a virtual world or collection of virtual worlds that exist in a shared digital space and can be accessed by users through the internet. It typically includes virtual reality, augmented reality, and other immersive technologies. Its scope encompasses a wide range of possibilities and opportunities in education, entertainment, health and fitness, and even remote work, but it is commonly associated with eCommerce and gaming.

Structure:

The Metaverse market covers the markets eCommerce, Gaming, and Education. The eCommerce market covers all goods that can be purchased and distributed within and throughout the metaverse. Gaming encompasses all games that are either directly involved in classified metaverse apps or collaborative open-world games. Education covers the range of possibilities for consumers to experience courses, classes, field trips, and more in the metaverse. For a more detailed explanation of all the markets, see the respective market page.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases, advertising spending, and consumer spending on apps, games, items, products, and hardware such as headsets or glasses. Sales channel data shows both online and offline market sizes. Information on gaming, eCommerce, virtual assets, digital media, digital health, digital advertising, and education can also be found in the Digital Market Insights. Information on AR & VR hardware can also be found in the Advertising & Media Insights. Key players of the market include companies such as Meta, Roblox, Epic Games, and Decentraland.

Open-world games with social interaction, such as Fortnite
Ecommerce marketplaces, such as NIKELAND in Roblox
Virtual Assets used to buy goods in the metaverse, such as Ethereum
Education in form of online classes or certificates in the metaverse, such as Decentraland University

Non-related open-world games, such as World of Warcraft
Physical goods, service and products bought with cryptocurrencies, such as Fashion
Non-fungible Tokens bought as personal collectable, such as non-metaverse selection on OpenSea

The Metaverse market in Ukraine is experiencing significant growth and development, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Ukraine are playing a crucial role in the development of the Metaverse market.

Ukrainian consumers have shown a growing interest in immersive digital experiences and virtual reality technologies. This can be attributed to the increasing popularity of gaming and entertainment platforms, as well as the desire for social interaction in a virtual environment. Moreover, the younger generation in Ukraine, which represents a sizable portion of the population, is particularly enthusiastic about exploring new digital frontiers and engaging with virtual worlds.

Trends in the market further contribute to the growth of the Metaverse market in Ukraine. The global rise of virtual reality and augmented reality technologies has paved the way for the emergence of the Metaverse concept. This trend has been embraced by Ukrainian developers and entrepreneurs, who are actively creating and expanding virtual worlds and immersive experiences.

The Metaverse market in Ukraine is witnessing the development of various applications, ranging from gaming and entertainment to education and training. Local special circumstances also play a role in the development of the Metaverse market in Ukraine. The country has a thriving tech industry, with a pool of talented developers and innovative startups.

This enables the rapid creation and deployment of Metaverse-related technologies and solutions. Additionally, Ukraine has a relatively low cost of living and a favorable business environment, which attracts both local and international investors interested in the Metaverse market. These factors contribute to the overall growth and competitiveness of the Metaverse market in Ukraine.

Underlying macroeconomic factors further support the development of the Metaverse market in Ukraine. The country has been experiencing steady economic growth in recent years, which provides a conducive environment for investment and innovation. Moreover, the Ukrainian government has shown a commitment to promoting the digital economy and supporting the development of emerging technologies.

This includes initiatives to boost the tech sector, improve digital infrastructure, and foster collaboration between industry players. These macroeconomic factors create a favorable ecosystem for the Metaverse market to thrive and expand in Ukraine. In conclusion, the Metaverse market in Ukraine is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

With the increasing interest in immersive digital experiences, the emergence of virtual reality technologies, and a favorable business environment, Ukraine is poised to become a key player in the global Metaverse market.

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.