Web Push Advertising - Chile | Statista Market Forecast

Ad spending in the Web Push Advertising market in Chile is forecasted to reach US$6.31m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 1.66%, leading to a projected market volume of US$6.97m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market in Chile is projected to be US$0.35 in 2024.
Chile's increasing digital advertising landscape sees a rising adoption of Web Push Advertising for targeted and engaging marketing campaigns.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Chile is experiencing significant growth and development. Customer preferences are shifting towards more personalized and targeted advertising, which is driving the demand for web push advertising. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of this market. Customer preferences in Chile are increasingly leaning towards personalized and targeted advertising. Consumers are becoming more tech-savvy and are looking for advertisements that are relevant to their interests and needs. Web push advertising allows businesses to send personalized notifications directly to users' devices, ensuring that the messages reach the right audience at the right time. This level of customization is highly appealing to consumers and is driving the demand for web push advertising in Chile. Trends in the market indicate that businesses in Chile are recognizing the potential of web push advertising and are investing in this form of advertising. They are leveraging the power of real-time notifications to engage with their target audience and drive conversions. The ability to reach customers instantly and directly through web push notifications is proving to be highly effective in increasing brand awareness and driving sales. As a result, more businesses in Chile are incorporating web push advertising into their marketing strategies. Local special circumstances in Chile are also contributing to the growth of the Web Push Advertising market. The country has a high smartphone penetration rate, with a large portion of the population using smartphones as their primary device for accessing the internet. This provides a fertile ground for web push advertising, as it allows businesses to reach a wide audience through their mobile devices. Additionally, Chile has a growing e-commerce sector, with an increasing number of businesses selling products and services online. Web push advertising is an effective tool for these businesses to promote their offerings and drive traffic to their websites. Underlying macroeconomic factors are also playing a role in the development of the Web Push Advertising market in Chile. The country has a stable economy and a growing middle class, which has led to an increase in consumer spending. Businesses are capitalizing on this by investing in advertising strategies that can effectively reach and engage with consumers. Web push advertising offers a cost-effective and efficient way for businesses to connect with their target audience, making it an attractive option in the current economic climate. In conclusion, the Web Push Advertising market in Chile is experiencing growth and development due to customer preferences for personalized and targeted advertising, local special circumstances such as high smartphone penetration and a growing e-commerce sector, and underlying macroeconomic factors such as a stable economy and increasing consumer spending. Businesses in Chile are recognizing the potential of web push advertising and are incorporating it into their marketing strategies to effectively reach and engage with their target audience.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.