TV & Video Advertising - Chile | Statista Market Forecast

Ad spending in the TV & Video Advertising market in Chile is forecasted to reach US$725.20m in 2024.
The largest market is Traditional TV Advertising, with a market volume of US$450.60m in 2024.
When compared globally, the United States is expected to lead in ad spending, reaching US$144.60bn in 2024.
The projected average ad spending per user in the Traditional TV Advertising market is US$19.28 in 2024.
By 2030, the number of TV Viewers in Chile is estimated to reach 0.0users.
Chile's TV & Video Advertising market is experiencing a shift towards digital platforms, reflecting changing consumer preferences and technological advancements.

Definition:
TV & Video Advertising includes advertising in the form of moving visual images instead of traditional broadcast television and all ad formats within digital video channels. Traditional TV Advertising includes non-digital formats and excludes all forms of digital TV advertising. Traditional TV Advertising also covers all ad spending on pay-TV operators and networks, free-to-air networks, and free-to-air spin-off digital channels from terrestrial network operators. In comparison, Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps that appear on computer screens, smartphones, tablets, and other internet-connected devices.

Structure:

Traditional TV Advertising includes all ad spending on moving image formats broadcasted via traditional transmission channels such as terrestrial and digital terrestrial (DTTV, DTT, DTTB) TV, cable TV, satellite TV, and linear TV delivered via Internet Protocol television (IPTV).
Digital Video Advertising formats are displayed as instream and outstream video ads. Instream video ads include advertising that appears before, during, or after the streamed video (pre-roll, mid-roll, and post-roll video ads) and video overlays (text- or image-based overlays that appear while watching a video). Outstream video ads include video advertising that appears in non-video environments, e.g., in-feed on social media or text-based content (so-called native advertising).

Additional information:
The TV & Video Advertising market comprises advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending and users for the market. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional TV Advertising and Digital Video Advertising can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

Traditional linear TV advertising broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Digital video advertising covering all ad formats within webpage based videos, app based video players, social media networks or social media apps

Video ads on pages that are not in a video player

The TV & Video Advertising market in Chile has been experiencing significant growth in recent years.

Customer preferences: Chilean consumers have shown a strong preference for digital content consumption, which has led to a surge in online video viewing. With the increasing availability of high-speed internet and the widespread adoption of smartphones, more and more people in Chile are turning to online platforms to watch their favorite TV shows, movies, and videos. This shift in consumer behavior has created new opportunities for advertisers to reach their target audience through TV and video advertising.

Trends in the market: One of the key trends in the TV & Video Advertising market in Chile is the growing popularity of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making the process more efficient and cost-effective. This trend is driven by the increasing demand for targeted advertising, as advertisers aim to reach specific audiences with personalized messages. Programmatic advertising also offers real-time data and analytics, which allows advertisers to optimize their campaigns and measure their effectiveness. Another trend in the market is the rise of over-the-top (OTT) platforms. OTT platforms provide video content over the internet, bypassing traditional distribution channels such as cable and satellite TV. This trend has gained traction in Chile, with platforms like Netflix, Amazon Prime Video, and Disney+ gaining popularity among consumers. Advertisers are now exploring opportunities to advertise on these platforms, either through pre-roll or mid-roll video ads, to reach a captive audience.

Local special circumstances: Chile has a strong and growing economy, which has contributed to the growth of the TV & Video Advertising market. The country has a relatively high GDP per capita and a large middle class, which has led to increased consumer spending power. This has created a favorable environment for advertisers, as they can target a relatively affluent population with disposable income. Chile also has a well-developed media industry, with a number of TV channels and production companies operating in the country. This has created a competitive market for TV and video advertising, with advertisers vying for prime advertising slots and airtime. Additionally, Chile has a strong creative industry, with talented filmmakers and content creators producing high-quality content that attracts viewers and advertisers alike.

Underlying macroeconomic factors: The growth of the TV & Video Advertising market in Chile is supported by several macroeconomic factors. The country has a stable political environment and a business-friendly regulatory framework, which has attracted investment and fostered economic growth. Chile also has a high internet penetration rate, with a large portion of the population having access to the internet. This has facilitated the growth of online video consumption and created opportunities for advertisers to reach a wider audience. Furthermore, Chile has a young and tech-savvy population, which is driving the adoption of digital technologies and influencing consumer behavior. This has created a fertile ground for the development of the TV & Video Advertising market, as advertisers can leverage digital platforms to engage with their target audience effectively. In conclusion, the TV & Video Advertising market in Chile is experiencing significant growth due to changing customer preferences, such as the increasing popularity of online video consumption. Advertisers are leveraging trends such as programmatic advertising and advertising on OTT platforms to reach their target audience effectively. Chile's strong economy, well-developed media industry, and favorable macroeconomic factors are contributing to the growth of the market.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on TV and video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional TV advertising (non-digital formats such as terrestrial TV, cable TV, satellite TV, and linear TV) and digital video advertising (video ad formats: web-based, app-based, on social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, media consumption, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.