Direct Messaging Advertising - Chile

Ad spending in the Direct Messaging Advertising market in Chile is forecasted to reach US$195.60m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2030) of 0.28%, leading to a projected market volume of US$198.90m by 2030.
Direct Mail Advertising holds the largest market share in Chile, with a volume of US$134.70m in 2024.
In a global context, the United States leads in ad spending, reaching US$29.98bn in 2024.
The average ad spending per capita in the Direct Messaging Advertising market is projected to be US$9.95 in Chile in 2024.
In Chile, the Direct Messaging Advertising market is rapidly expanding, with companies leveraging personalized messaging to target specific demographics effectively.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

Direct Messaging Advertising market in Chile is experiencing significant growth and development. This can be attributed to the increasing popularity and usage of messaging apps among consumers in the country.

Customer preferences: Chilean consumers have shown a strong preference for messaging apps as a means of communication. This is evident from the high penetration rates of messaging apps such as WhatsApp, Facebook Messenger, and Instagram Direct in the country. These apps provide a convenient and efficient way for individuals to stay connected with friends, family, and businesses. As a result, advertisers are increasingly recognizing the potential of direct messaging advertising to reach their target audience effectively.

Trends in the market: One of the key trends in the Direct Messaging Advertising market in Chile is the rise of personalized and interactive messaging campaigns. Advertisers are leveraging the capabilities of messaging apps to create personalized and interactive experiences for consumers. This includes features such as chatbots, interactive videos, and customized messages based on user preferences and behavior. By delivering tailored content directly to consumers' messaging apps, advertisers can increase engagement and drive conversions. Another trend in the market is the integration of e-commerce within messaging apps. This allows advertisers to seamlessly connect with consumers and provide a convenient way for them to make purchases without leaving the messaging app. This trend is particularly relevant in Chile, where e-commerce is growing rapidly. By combining direct messaging advertising with e-commerce capabilities, advertisers can capitalize on the increasing consumer demand for online shopping.

Local special circumstances: Chile has a high smartphone penetration rate, with a large portion of the population accessing the internet through their mobile devices. This makes messaging apps an ideal platform for advertisers to reach a wide audience. Additionally, Chileans are known for their high engagement with social media and online platforms, making them receptive to direct messaging advertising.

Underlying macroeconomic factors: The growth of the Direct Messaging Advertising market in Chile can also be attributed to favorable macroeconomic factors. The country has a stable economy and a growing middle class, which has led to increased consumer spending power. This provides advertisers with opportunities to target a larger audience and drive sales through direct messaging advertising. In conclusion, the Direct Messaging Advertising market in Chile is experiencing significant growth and development due to the increasing popularity of messaging apps among consumers. Advertisers are leveraging personalized and interactive messaging campaigns to engage with consumers effectively. The integration of e-commerce within messaging apps is also a key trend in the market, allowing advertisers to capitalize on the growing demand for online shopping. The high smartphone penetration rate and engagement with social media platforms in Chile further contribute to the success of direct messaging advertising. Overall, favorable macroeconomic factors support the growth of the market in the country.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.