Web Push Advertising - Brazil | Statista Market Forecast

Ad spending in the Web Push Advertising market in Brazil is forecasted to reach US$52.66m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.88%, leading to a projected market volume of US$55.49m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.33 in 2024.
Brazil's growing digital advertising market sees a surge in Web Push Advertising adoption, offering targeted and engaging campaigns to a tech-savvy audience.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Brazil is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this expansion. Customer preferences in Brazil are shifting towards digital advertising, particularly web push advertising. With the increasing use of smartphones and internet access, consumers are becoming more receptive to receiving push notifications on their devices. This form of advertising allows businesses to reach their target audience directly and in real-time, increasing the effectiveness of their marketing campaigns. Additionally, web push advertising offers a convenient and non-intrusive way for consumers to stay updated on promotions, discounts, and new product releases. Trends in the market indicate a strong demand for web push advertising in Brazil. Companies are recognizing the potential of this advertising medium and are investing in the necessary technology and infrastructure to implement it effectively. As a result, the number of businesses utilizing web push advertising is growing rapidly. This trend is further fueled by the increasing competition in the market, as companies strive to gain a competitive edge by adopting innovative advertising strategies. Local special circumstances also contribute to the development of the Web Push Advertising market in Brazil. The country has a large and diverse population, with a significant percentage of the population being active internet users. This provides a vast audience for advertisers to target through web push notifications. Furthermore, Brazil has a thriving e-commerce sector, with a growing number of consumers shopping online. This presents a lucrative opportunity for businesses to leverage web push advertising to drive traffic to their online stores and increase sales. Underlying macroeconomic factors are also playing a role in the growth of the Web Push Advertising market in Brazil. The country's economy has been steadily recovering from a recent recession, leading to increased consumer spending and business investments. As businesses look for cost-effective advertising solutions to reach their target audience, web push advertising offers an attractive option. Its affordability and high return on investment make it an appealing choice for businesses of all sizes. In conclusion, the Web Push Advertising market in Brazil is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As businesses in Brazil recognize the effectiveness and potential of web push advertising, the market is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.