Instant Messaging Advertising - Romania

Ad spending in the Instant Messaging Advertising market in Romania is forecasted to reach US$110.90k in 2024.
The ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of 3.71%, leading to a projected market volume of US$138.00k by 2030.
When compared globally, the United States will contribute the most to ad spending (US$74.28m in 2024).
The average ad spending per internet user in the Instant Messaging Advertising market is estimated to be US$0.01 in 2024.
Romania sees a surge in Instant Messaging Advertising adoption, leveraging the country's tech-savvy population and growing digital marketing opportunities.

Definition:

Instant Messaging Advertising refers to advertising that delivers promotional messages to potential customers through online chat platforms or applications. This type of ad spending covers various ad formats that appear within or alongside instant messaging conversations, such as instant messaging on Facebook messenger or applications such as WhatsApp, Line, and WeChat.

Additional information:

Instant Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for instant messaging advertisements
Software fees for creating and distributing instant messaging advertisements

Service agencies
Consultant fees
Production costs
Design services

The Instant Messaging Advertising market in Romania is experiencing significant growth due to several key factors.

Customer preferences: Customers in Romania are increasingly turning to instant messaging platforms as a primary means of communication. The convenience and ease of use offered by these platforms have made them extremely popular among the population. As a result, advertisers are recognizing the potential of reaching their target audience through instant messaging advertising.

Trends in the market: One of the main trends in the Instant Messaging Advertising market in Romania is the rise of mobile advertising. With the increasing use of smartphones in the country, advertisers are focusing more on mobile-friendly ad formats that can be seamlessly integrated into instant messaging platforms. This allows them to effectively reach consumers who are constantly connected to their mobile devices. Another trend in the market is the use of personalized and targeted advertising. Instant messaging platforms collect a wealth of data on user preferences and behavior, allowing advertisers to deliver highly relevant and personalized ads to their target audience. This level of targeting not only increases the effectiveness of advertising campaigns but also enhances the user experience by delivering ads that are more relevant to their interests.

Local special circumstances: Romania has a high internet penetration rate, with a significant portion of the population having access to the internet. This provides a large and diverse audience for advertisers to target through instant messaging platforms. Additionally, Romania has a young population, with a high percentage of tech-savvy individuals who are receptive to digital advertising. These factors contribute to the growth of the Instant Messaging Advertising market in the country.

Underlying macroeconomic factors: The growing economy in Romania has led to increased consumer spending power, which in turn has fueled the demand for advertising. As businesses strive to capture the attention of consumers and gain a competitive edge, they are turning to instant messaging advertising as an effective and efficient way to reach their target audience. Furthermore, the digital advertising industry as a whole is experiencing growth worldwide, and Romania is no exception. The country is following the global trend of shifting advertising budgets from traditional media to digital channels, with instant messaging advertising being a key component of this shift. In conclusion, the Instant Messaging Advertising market in Romania is growing due to the increasing popularity of instant messaging platforms, the rise of mobile advertising, the use of personalized and targeted advertising, the local special circumstances of high internet penetration and a young population, and the underlying macroeconomic factors of a growing economy and the global shift towards digital advertising.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Instant Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing instant messaging advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.