E-mail Advertising - South America

South America

Highlights

Ad spending in the E-mail Advertising market in South America is forecasted to reach US$387.90m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2030) of 2.35%, leading to a projected market volume of US$446.00m by 2030.
When compared globally, the United States is anticipated to have the highest ad spending, reaching US$3.40bn in 2024.
The projected average ad spending per internet user in the E-mail Advertising market in South America is estimated to be US$1.20 in 2024.
In South America, the rising trend of targeted email advertising is revolutionizing the advertising market, offering precise audience reach and engagement.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in South America is experiencing significant growth and development.

Customer preferences: Customers in South America have shown a strong preference for email advertising due to its cost-effectiveness and wide reach. Email marketing allows companies to directly target their audience and deliver personalized messages, which resonates well with customers in the region. Additionally, the increasing use of smartphones and internet penetration in South America has made email advertising an even more effective marketing tool.

Trends in the market: One of the key trends in the Email Advertising market in South America is the rise of mobile email marketing. With the increasing use of smartphones, people in South America are accessing their emails on their mobile devices more than ever before. This has created new opportunities for marketers to reach their target audience through mobile-optimized email campaigns. Companies are now focusing on creating responsive email designs that can adapt to different screen sizes, ensuring a seamless user experience across devices. Another trend in the market is the growing adoption of email automation and personalization. South American companies are realizing the importance of delivering relevant and timely content to their customers. By leveraging email automation tools, businesses can send personalized emails based on customer behavior, preferences, and demographics. This not only improves customer engagement but also increases the effectiveness of email campaigns.

Local special circumstances: One of the unique aspects of the Email Advertising market in South America is the diversity of languages and cultures across the region. Companies operating in South America need to tailor their email campaigns to different countries and languages to effectively communicate with their target audience. This requires a deep understanding of local customs, preferences, and cultural nuances.

Underlying macroeconomic factors: The growing economy in South America has contributed to the development of the Email Advertising market. As more companies invest in marketing and advertising, the demand for email advertising services has increased. Additionally, the increasing internet penetration and smartphone adoption rates have created a larger audience for email marketing campaigns. In conclusion, the Email Advertising market in South America is experiencing significant growth and development. Customers in the region prefer email advertising due to its cost-effectiveness and wide reach. The rise of mobile email marketing and the adoption of email automation and personalization are key trends in the market. The diversity of languages and cultures across South America presents a unique challenge for companies operating in the region. The growing economy, increasing internet penetration, and smartphone adoption rates are underlying macroeconomic factors driving the growth of the Email Advertising market in South America.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.