E-mail Advertising - Russia | Statista Market Forecast

Ad spending in the E-mail Advertising market in Russia is forecasted to reach US$138.70m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 4.41%, leading to an estimated market volume of US$179.70m by 2030.
When compared globally, the United States will generate the highest ad spending (US$3.40bn in 2024).
The average ad spending per internet user in the E-mail Advertising market is projected to be US$1.06 in 2024.
In Russia, the increasing use of targeted email advertising is shaping the digital marketing landscape, offering personalized communication to a diverse consumer base.

Definition:

E-mail Advertising spending refers to the advertising budget allocated by advertisers to their e-mail marketing campaigns, specifically focusing on the budget for the creation and distribution of e-mail advertisements.

Additional information:

E-mail Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes. In scope: |The advertising budget used for e-mail advertisements |Software fees for creating and sending e-mail advertisements

The advertising budget used for e-mail advertisements
Software fees for creating and sending e-mail advertisements

Service agencies
Consultant fees
Production costs
Design services

The Email Advertising market in Russia is experiencing significant growth due to several key factors. Customer preferences are shifting towards digital advertising, and email continues to be an effective and popular channel for reaching consumers. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the development of the market. Customer preferences in Russia are increasingly focused on digital advertising, as consumers spend more time online and engage with digital content. Email remains a preferred channel for communication and information in Russia, making it an ideal platform for advertising. With the rise of mobile devices and the increasing use of email on smartphones, advertisers have a unique opportunity to reach consumers directly through their inboxes. This preference for digital advertising and email is driving the growth of the Email Advertising market in Russia. Trends in the market indicate that email advertising is becoming more targeted and personalized. Advertisers are leveraging data and analytics to segment their audiences and deliver relevant content to individual consumers. This trend is driven by the increasing availability of customer data and the ability to track user behavior. By tailoring their email campaigns to specific segments, advertisers can increase engagement and conversion rates. This trend is expected to continue as advertisers seek to maximize the effectiveness of their email advertising efforts. Local special circumstances in Russia also contribute to the development of the Email Advertising market. Russia has a large population and a growing middle class, which presents a significant consumer market for advertisers. Additionally, the country has a high internet penetration rate, with a large portion of the population having access to the internet. This widespread internet usage provides a vast audience for email advertising campaigns. Underlying macroeconomic factors further support the growth of the Email Advertising market in Russia. The country's economy is gradually recovering from a period of recession, and consumer spending is increasing. As consumers have more disposable income, they are more likely to engage with advertising and make purchasing decisions. This economic growth creates a favorable environment for advertisers to invest in email advertising and reach a receptive audience. In conclusion, the Email Advertising market in Russia is developing due to customer preferences for digital advertising, the trend towards targeted and personalized campaigns, local special circumstances such as a large population and high internet penetration rate, and underlying macroeconomic factors such as economic growth and increased consumer spending. These factors are driving the growth of the market and creating opportunities for advertisers to effectively reach and engage with consumers through email.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.