Digital Classifieds - Eastern Asia

Ad spending in the Digital Classifieds market in Eastern Asia is forecasted to reach US$9.51bn in 2024.
The expected annual growth rate (CAGR 2024-2030) is 3.17%, leading to a projected market volume of US$11.47bn by 2030.
When compared globally, the majority of ad spending will originate from China (US$7.66bn in 2024).
The projected average ad spending per internet user in the General classifieds market is US$2.24 in 2024.
Within the Digital Classifieds market, 46% of total ad spending is anticipated to be generated through mobile in 2030.
In Japan, Digital Classifieds in the Advertising market are seeing a surge in user engagement due to innovative mobile app integrations.

Definition:
Digital Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Digital Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Digital Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Digital Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Fees paid by advertisers in order to display an online ad or listing around a specific vertical

Other advertisements (e.g., banners) on classifieds websites

The Digital Classifieds market in Eastern Asia is experiencing significant growth and development. Customer preferences, local special circumstances, and underlying macroeconomic factors are all contributing to this trend. Customer preferences in Eastern Asia are playing a key role in the growth of the Digital Classifieds market. As more people in the region gain access to the internet and smartphones, there is a growing demand for online platforms to buy and sell goods and services. The convenience and ease of use offered by digital classifieds platforms are appealing to customers who are looking for a quick and efficient way to transact. Additionally, the ability to compare prices and access a wider range of products and services online is attracting more customers to digital classifieds platforms. Trends in the market are also driving its growth. One notable trend is the increasing popularity of mobile apps for digital classifieds. As smartphone penetration continues to rise in Eastern Asia, more customers are turning to mobile apps for their buying and selling needs. These apps offer a seamless user experience and allow customers to easily browse listings, communicate with sellers, and make transactions on the go. This trend is fueling the growth of the digital classifieds market and is expected to continue in the coming years. Local special circumstances in Eastern Asia are also contributing to the development of the Digital Classifieds market. In many countries in the region, there is a strong culture of buying and selling second-hand goods. This cultural norm, combined with the rising popularity of online platforms, has created a fertile ground for the growth of digital classifieds. Additionally, the large population and high population density in some Eastern Asian countries provide a large customer base for digital classifieds platforms to tap into. Underlying macroeconomic factors are also playing a role in the growth of the Digital Classifieds market in Eastern Asia. The region has experienced rapid economic growth in recent years, leading to an increase in disposable income and consumer spending. This has created a favorable environment for the growth of digital classifieds, as customers have more purchasing power and are willing to spend on both new and used goods and services. Furthermore, the rise of the middle class in many Eastern Asian countries has created a larger market for digital classifieds platforms to target. In conclusion, the Digital Classifieds market in Eastern Asia is experiencing significant growth and development due to customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing demand for online platforms, the popularity of mobile apps, the cultural norm of buying and selling second-hand goods, and the region's rapid economic growth are all contributing to this trend. As the market continues to evolve, it is expected to offer even more opportunities for businesses and customers in Eastern Asia.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.