Digital Classifieds - Chile

Chile

Highlights

Ad spending in the Digital Classifieds market in Chile is forecasted to reach US$19.67m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 1.57%, leading to an estimated market volume of US$21.59m by 2030.
When compared globally, the majority of ad spending will originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the General classifieds market is projected to be US$0.32 in 2024.
Within the Digital Classifieds market in Chile, 51% of the total ad spending will be attributed to mobile in 2030.
Chile's digital classifieds market is experiencing rapid growth, driven by increased internet penetration and a shift towards online advertising platforms.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Classifieds market in Chile has been experiencing significant growth in recent years.

Customer preferences: Chilean consumers have shown a strong preference for online platforms when it comes to buying and selling goods and services. The convenience and accessibility of digital classifieds platforms have made them a popular choice among both buyers and sellers. Consumers appreciate the ability to browse and compare products from the comfort of their own homes, while sellers benefit from the wider reach and potential customer base that online platforms offer. Additionally, the ability to easily communicate with potential buyers and sellers through messaging features has further enhanced the user experience.

Trends in the market: One of the key trends in the Chilean Digital Classifieds market is the increasing popularity of mobile platforms. With the widespread adoption of smartphones and the availability of mobile apps, more and more consumers are using their mobile devices to access online classifieds platforms. This trend has been driven by the convenience and portability of mobile devices, as well as the increasing availability of mobile internet in Chile. As a result, many digital classifieds platforms have developed mobile apps to cater to this growing segment of users. Another trend in the market is the rise of niche classifieds platforms. While general classifieds platforms continue to dominate the market, there has been a noticeable increase in the number of specialized platforms catering to specific categories such as real estate, automobiles, and jobs. These niche platforms offer a more targeted and tailored experience for both buyers and sellers, allowing them to easily find and connect with others in their specific industry or interest area.

Local special circumstances: Chile has a strong entrepreneurial culture, with many individuals starting their own businesses or offering freelance services. This has contributed to the growth of the Digital Classifieds market, as these individuals often rely on online platforms to reach potential customers and clients. The flexibility and low cost associated with online classifieds platforms make them an attractive option for these small businesses and freelancers.

Underlying macroeconomic factors: Chile has a relatively stable economy with a growing middle class. This has led to increased consumer spending power, which in turn has driven demand for a wide range of goods and services. The Digital Classifieds market has benefited from this increased consumer spending, as individuals are more willing to buy and sell second-hand items or search for deals online. Additionally, the high internet penetration rate in Chile has made it easier for consumers to access online classifieds platforms, further fueling market growth. In conclusion, the Digital Classifieds market in Chile is experiencing significant growth due to customer preferences for online platforms, the increasing popularity of mobile usage, the rise of niche platforms, the entrepreneurial culture in the country, and the underlying macroeconomic factors such as stable economy and high internet penetration rate.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.