Digital Classifieds - Americas

Americas

Highlights

Ad spending in the Digital Classifieds market in the Americas is forecasted to reach US$3.77bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.68%, leading to a projected market volume of US$3.92bn by 2030.
When compared globally, the majority of ad spending is expected to originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the Real Estate classifieds market is projected to be US$1.22 in 2024.
Within the Digital Classifieds market, 67% of the total ad spending is estimated to be generated through mobile in 2030.
In the United States, Digital Classifieds in the Advertising market are witnessing a surge in user engagement and revenue growth, driven by targeted ad placements and user-friendly interfaces.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Classifieds market in Americas is experiencing significant growth and development, driven by changing customer preferences and the increasing adoption of digital technology.

Customer preferences: Customers in the Americas are increasingly turning to digital classifieds platforms to buy and sell goods and services. This shift can be attributed to several factors. Firstly, the convenience and ease of use offered by digital platforms allow customers to browse and search for products or services from the comfort of their own homes. Additionally, the ability to compare prices and read reviews from other customers provides a level of transparency that was previously unavailable in traditional classifieds. Lastly, the wide range of categories and subcategories available on digital platforms ensures that customers can find exactly what they are looking for, further enhancing their overall experience.

Trends in the market: One of the key trends in the Digital Classifieds market in Americas is the increasing popularity of mobile apps. With the widespread adoption of smartphones, customers are now able to access classifieds platforms anytime, anywhere. This has led to a significant shift in consumer behavior, with more and more customers preferring to use mobile apps for their buying and selling needs. As a result, classifieds platforms are investing heavily in mobile app development to cater to this growing demand. Another trend in the market is the emergence of niche classifieds platforms. While general classifieds platforms continue to dominate the market, there has been a rise in specialized platforms that cater to specific categories such as real estate, automobiles, and jobs. These niche platforms provide a more targeted and focused experience for customers, allowing them to find exactly what they are looking for without having to sift through irrelevant listings.

Local special circumstances: The Digital Classifieds market in Americas is influenced by local special circumstances in each country. For example, in the United States, the market is highly competitive with several well-established players vying for market share. This has led to intense competition and innovation, with companies constantly introducing new features and services to attract and retain customers. In contrast, in Latin American countries, the market is still relatively nascent with significant growth potential. While digital classifieds platforms are gaining popularity, there are still challenges such as low internet penetration and limited access to smartphones in certain regions. However, as these barriers are gradually overcome, the market is expected to experience rapid growth.

Underlying macroeconomic factors: The growth of the Digital Classifieds market in Americas is also influenced by underlying macroeconomic factors. For instance, a strong economy and high consumer confidence levels drive increased spending and consumption, leading to higher demand for classifieds platforms. On the other hand, economic downturns can have a negative impact on the market, as customers may prioritize essential expenses over non-essential purchases. Furthermore, advancements in technology and infrastructure play a crucial role in the development of the market. Countries with robust internet connectivity and widespread smartphone adoption are more likely to see higher growth in the Digital Classifieds market. Additionally, favorable government policies and regulations that promote e-commerce and digital transactions can also contribute to the growth of the market. In conclusion, the Digital Classifieds market in Americas is experiencing significant growth and development due to changing customer preferences and the increasing adoption of digital technology. Mobile apps and niche platforms are emerging as key trends in the market, while local special circumstances and macroeconomic factors also influence its development. As the market continues to evolve, companies in the Americas are expected to invest in innovation and technology to stay competitive and meet the changing needs of customers.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.