Market Insights Advertising & Media Advertising

Digital Banner Advertising - Kazakhstan

Kazakhstan

In Kazakhstan, ad spending in the Digital Banner Advertising market is forecasted to reach US$194.40m in 2024.
The expected annual growth rate (CAGR 2024-2029) for ad spending is 5.34%, leading to a projected market volume of US$252.20m by 2029.
When compared globally, the United States is anticipated to have the highest ad spending, reaching US$67,120.00m in 2024.
The projected average ad spending per internet user in the Digital Banner Advertising market is US$10.38 in 2024.
By 2029, 58% of the total ad spending in the market will be generated through mobile.
Kazakhstan's Digital Banner Advertising market is rapidly growing, fueled by increasing internet penetration and a shifting focus towards online platforms for brand promotion.

Key regions: India, China, Europe, Japan, United States

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Banner Advertising market in Kazakhstan is experiencing significant growth and development.

Customer preferences: Kazakhstan is witnessing a shift in customer preferences towards digital advertising, particularly in the form of banner ads. This can be attributed to the increasing internet penetration and smartphone usage in the country. With more people accessing the internet through their mobile devices, advertisers are capitalizing on this trend by investing in digital banner advertising to reach their target audience.

Trends in the market: One of the key trends in the digital banner advertising market in Kazakhstan is the growing popularity of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad space in real-time, making it more efficient and cost-effective. This trend is driven by the increasing availability of data and advanced targeting capabilities, enabling advertisers to reach their desired audience with precision. Another trend in the market is the rise of native advertising. Native ads blend seamlessly with the content of the website or app they appear on, making them less intrusive and more engaging for users. This form of advertising is gaining traction in Kazakhstan as advertisers look for ways to deliver their message in a non-disruptive manner.

Local special circumstances: Kazakhstan's digital banner advertising market is also influenced by local special circumstances. The country has a diverse population with different languages and cultural backgrounds. Advertisers need to take this into consideration when creating their banner ads to ensure they resonate with the target audience. Localization and personalization are key factors in driving the success of digital banner advertising campaigns in Kazakhstan.

Underlying macroeconomic factors: The growth of the digital banner advertising market in Kazakhstan is supported by several underlying macroeconomic factors. The country has a strong GDP growth rate, which indicates a growing economy and increasing consumer spending power. This provides advertisers with a larger market to target and a greater potential for return on investment. Furthermore, Kazakhstan has a relatively young population, with a high proportion of tech-savvy individuals. This demographic is more likely to engage with digital advertising and spend a significant amount of time online, creating opportunities for advertisers to reach them through digital banner ads. In conclusion, the Digital Banner Advertising market in Kazakhstan is experiencing growth and development due to changing customer preferences, trends in the market such as programmatic advertising and native advertising, local special circumstances, and underlying macroeconomic factors. Advertisers in Kazakhstan are embracing digital banner advertising as an effective way to reach their target audience and capitalize on the country's growing digital landscape.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.