Market Insights Advertising & Media Advertising

Digital Classifieds - Kazakhstan

Kazakhstan

Ad spending in the Digital Classifieds market in Kazakhstan is forecasted to reach US$33.57m in 2024.
The ad spending is anticipated to display an annual growth rate (CAGR 2024-2029) of 2.33%, leading to a projected market volume of US$37.66m by 2029.
When compared globally, the majority of ad spending will originate from China (US$7,661.00m in 2024).
The average ad spending per internet user in the General classifieds market is estimated to be US$0.53 in 2024.
Within the Digital Classifieds market, 50% of total ad spending will come from mobile in 2029.
In Kazakhstan, the digital classifieds segment in the advertising market is experiencing rapid growth driven by increased internet penetration and smartphone usage.

Key regions: Japan, Australia, Europe, India, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Classifieds market in Kazakhstan has been experiencing significant growth in recent years.

Customer preferences: Kazakhstan has a rapidly growing internet user base, with a large percentage of the population accessing the internet through mobile devices. This has led to a surge in demand for online classifieds platforms, as consumers increasingly turn to the internet to buy and sell goods and services.

Trends in the market: One of the key trends in the Digital Classifieds market in Kazakhstan is the increasing popularity of mobile apps. With the proliferation of smartphones and the convenience they offer, more and more consumers are using mobile apps to browse and interact with classifieds platforms. This trend is expected to continue as smartphone penetration rates in Kazakhstan continue to rise. Another trend in the market is the emergence of niche classifieds platforms catering to specific industries or interest groups. These platforms provide a more targeted and specialized experience for users, allowing them to find exactly what they are looking for more easily. This trend is driven by the increasing demand for niche products and services in Kazakhstan, as well as the desire for a more personalized online experience.

Local special circumstances: Kazakhstan has a unique cultural and linguistic landscape, with a diverse population speaking multiple languages. This presents both challenges and opportunities for digital classifieds platforms operating in the country. Platforms that are able to cater to the linguistic and cultural needs of different regions and communities in Kazakhstan are likely to gain a competitive advantage. Additionally, platforms that offer localized content and services are more likely to resonate with Kazakhstani consumers.

Underlying macroeconomic factors: The growth of the Digital Classifieds market in Kazakhstan can be attributed to several underlying macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has created a favorable environment for the online classifieds market to thrive. Secondly, the government of Kazakhstan has been actively promoting digitalization and e-commerce as part of its economic development strategy. This has resulted in the implementation of policies and initiatives aimed at fostering the growth of the digital economy, including the development of infrastructure and the provision of incentives for digital businesses. In conclusion, the Digital Classifieds market in Kazakhstan is experiencing significant growth due to the increasing internet penetration, the popularity of mobile apps, and the emergence of niche platforms. The unique cultural and linguistic landscape of Kazakhstan presents both challenges and opportunities for digital classifieds platforms operating in the country. The growth of the market is supported by underlying macroeconomic factors such as steady economic growth and government initiatives to promote digitalization and e-commerce.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.