Market Insights Advertising & Media Advertising Direct Messaging Advertising

Instant Messaging Advertising - Kazakhstan

Kazakhstan

Ad spending in the Instant Messaging Advertising market in Kazakhstan is forecasted to reach US$143.70k in 2024.
The sector is expected to experience an annual growth rate (CAGR 2024-2029) of 3.79%, leading to an estimated market size of US$173.10k by 2029.
When compared globally, the United States is anticipated to generate the highest ad spending (US$74.28m in 2024).
The average ad spending per internet user in the Instant Messaging Advertising market is projected to be US$0.01 in 2024.
Kazakhstan's Instant Messaging Advertising market is experiencing rapid growth, with a focus on personalized and interactive content to engage consumers effectively.

Key regions: United Kingdom, Japan, China, France, Germany

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Currency

Analyst Opinion

The Instant Messaging Advertising market in Kazakhstan has been experiencing significant growth in recent years.

Customer preferences: Kazakhstan has a rapidly growing population of smartphone users, and instant messaging apps have become an integral part of their daily lives. People in Kazakhstan prefer to use instant messaging apps for communication, as they offer convenience and a wide range of features. This has created a favorable environment for advertisers to reach their target audience through these platforms.

Trends in the market: One of the key trends in the Instant Messaging Advertising market in Kazakhstan is the increasing use of targeted advertising. Advertisers are leveraging the data collected by instant messaging apps to deliver personalized and relevant ads to users. This approach not only enhances the user experience but also increases the effectiveness of advertising campaigns. Additionally, there is a growing trend of using interactive and engaging ad formats, such as videos and interactive banners, to capture the attention of users and drive higher engagement rates. Another trend in the market is the rise of influencer marketing through instant messaging apps. Influencers have a strong presence on these platforms and can effectively promote products and services to their followers. Advertisers are collaborating with influencers to leverage their reach and credibility, resulting in increased brand awareness and sales.

Local special circumstances: Kazakhstan has a diverse population with different languages and cultural backgrounds. Instant messaging apps provide a platform for advertisers to tailor their messages to specific target groups based on language preferences and cultural nuances. This localization strategy helps advertisers connect with their audience on a deeper level and build stronger brand relationships.

Underlying macroeconomic factors: The growing economy of Kazakhstan has contributed to the development of the Instant Messaging Advertising market. As the country's GDP continues to rise, businesses are investing more in advertising to capture the attention of consumers and gain a competitive edge. Additionally, the increasing internet penetration rate and smartphone adoption in Kazakhstan have created a larger audience base for instant messaging apps, making them an attractive channel for advertisers. In conclusion, the Instant Messaging Advertising market in Kazakhstan is witnessing significant growth due to customer preferences for instant messaging apps, the adoption of targeted advertising and influencer marketing, as well as the localization strategies employed by advertisers. The underlying macroeconomic factors, such as the growing economy and increasing internet penetration, further contribute to the development of this market.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Instant Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing instant messaging advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.