The Traditional Out-of-Home Advertising market in Kazakhstan is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.
Customer preferences: In Kazakhstan, there is a growing preference for traditional out-of-home advertising methods such as billboards, posters, and transit advertising. This can be attributed to the fact that many people still spend a significant amount of time outside their homes, commuting to work or engaging in outdoor activities. Traditional out-of-home advertising provides a visible and impactful way to reach these individuals and capture their attention.
Trends in the market: One of the key trends in the Traditional Out-of-Home Advertising market in Kazakhstan is the increasing use of digital technology. Digital billboards and screens are becoming more common, allowing advertisers to display dynamic and interactive content. This trend is driven by advancements in technology and the desire to engage consumers in a more interactive and personalized way. Another trend in the market is the integration of traditional out-of-home advertising with other marketing channels. Advertisers are increasingly using a multi-channel approach, combining traditional out-of-home advertising with digital marketing, social media campaigns, and experiential marketing. This integrated approach allows for a more cohesive and impactful advertising strategy, reaching consumers at multiple touchpoints.
Local special circumstances: Kazakhstan has a unique geography and urban landscape that contributes to the growth of the Traditional Out-of-Home Advertising market. The country has vast expanses of open spaces, making billboards and posters highly visible to a large number of people. Additionally, the population is concentrated in major cities such as Almaty and Nur-Sultan, where there is a high demand for out-of-home advertising to reach the urban population.
Underlying macroeconomic factors: The growth of the Traditional Out-of-Home Advertising market in Kazakhstan is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to increased consumer spending and business investment. This economic growth has created a favorable environment for advertising and marketing activities, driving the demand for traditional out-of-home advertising. Furthermore, Kazakhstan is a popular destination for foreign investors and multinational companies, who often utilize out-of-home advertising to establish their presence in the market. This influx of foreign investment and business activity contributes to the growth of the Traditional Out-of-Home Advertising market. In conclusion, the Traditional Out-of-Home Advertising market in Kazakhstan is growing due to changing customer preferences, emerging trends such as digital integration, local special circumstances such as the country's geography and urban landscape, and underlying macroeconomic factors such as economic growth and foreign investment. As the market continues to develop, advertisers and marketers in Kazakhstan will need to adapt to these trends and leverage the unique opportunities presented by traditional out-of-home advertising.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on traditional out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers offline out-of-home advertisements such as billboards, street furniture, transit and transport displays, and place-based media.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
