Digital Banner Advertising - Eastern Asia

Eastern Asia

Highlights

Ad spending in the Digital Banner Advertising market in Eastern Asia is forecasted to reach US$59.01bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 6.09%, leading to a projected market volume of US$84.15bn by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$67.12bn in 2024).
The average ad spending per internet user in the Digital Banner Advertising market is projected to be US$42.06 in 2024.
In Eastern Asia, 81% of total ad spending is estimated to be generated through mobile in 2030.
In Japan, the adoption of programmatic buying is revolutionizing the digital banner advertising landscape, enhancing targeting and efficiency in reaching the right audience.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Digital Banner Advertising is a rapidly growing market in Eastern Asia, driven by customer preferences for online advertising and the increasing penetration of internet and mobile devices in the region. Customer preferences in Eastern Asia have shifted towards online advertising, as consumers spend more time on the internet and mobile devices. This is partly due to the convenience and accessibility of online platforms, which allow users to access information and services anytime and anywhere. Additionally, online advertising offers a more targeted and personalized approach, allowing advertisers to reach their desired audience more effectively. As a result, businesses in Eastern Asia are increasingly allocating their marketing budgets towards digital banner advertising to capitalize on the growing online consumer base. Trends in the Digital Banner Advertising market in Eastern Asia include the rise of programmatic advertising and the increasing adoption of mobile advertising. Programmatic advertising, which uses automated technology to buy and sell ad inventory, has gained popularity in the region due to its efficiency and cost-effectiveness. Advertisers can target their ads to specific demographics, interests, and behaviors, resulting in higher conversion rates and return on investment. Mobile advertising is also on the rise, as smartphone penetration in Eastern Asia continues to grow. Advertisers are leveraging the popularity of mobile apps and mobile browsing to reach consumers on their preferred devices. Local special circumstances in Eastern Asia, such as the dominance of local social media platforms and the popularity of e-commerce, further contribute to the development of the Digital Banner Advertising market. Countries like China have their own social media platforms, such as WeChat and Weibo, which have a large user base and offer advertising opportunities to businesses. These platforms provide a unique way for advertisers to engage with consumers and build brand awareness. Additionally, the booming e-commerce industry in Eastern Asia presents opportunities for digital banner advertising, as businesses seek to promote their products and services online. Underlying macroeconomic factors, such as the region's strong economic growth and increasing disposable incomes, also play a role in the development of the Digital Banner Advertising market in Eastern Asia. As the economy grows, businesses have more resources to invest in advertising and marketing activities. Rising disposable incomes also contribute to increased consumer spending, leading businesses to allocate more funds towards advertising to capture a larger market share. Furthermore, the growing middle class in Eastern Asia presents a lucrative target market for advertisers, as this demographic has higher purchasing power and is more likely to engage with digital advertising. In conclusion, the Digital Banner Advertising market in Eastern Asia is experiencing significant growth due to customer preferences for online advertising, the rise of programmatic advertising and mobile advertising, local special circumstances such as the dominance of local social media platforms and the popularity of e-commerce, and underlying macroeconomic factors such as strong economic growth and increasing disposable incomes. As businesses in Eastern Asia continue to recognize the benefits of digital banner advertising, the market is expected to further expand in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.