Audio Advertising - Norway | Statista Market Forecast

Norway's Audio Advertising market is expected to see ad spending reach US$86.45m by 2024.
The country's largest market is Traditional Radio Advertising, with a market volume of US$62.94m in 2024.
In a global context, the United States is set to lead in ad spending, with US$19.07bn projected for 2024.
The average ad spending per listener in the Traditional Radio Advertising market is anticipated to be US$18.80 in 2024.
In Norway, the Audio Advertising market is experiencing a shift towards targeted podcast sponsorships to reach niche audiences effectively.

Definition:
Audio Advertising refers to advertising via traditional radio and digital audio. The category of Traditional Radio Advertising refers to advertising on the program service of a terrestrial radio station or network (terrestrial radio broadcasting and satellite radio services in the U.S. and Canada). Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services

Structure:

Traditional Radio Advertising includes all types of spot formats of traditional radio advertising (e.g., classic spots, live reader, content spots, allonge). It also includes direct (local) advertising, in which advertisers reach out to individual stations, and indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases from individual stations.
Digital Audio Advertising includes ad-supported free versions of premium subscription services or services funded by advertising. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Additional information:
Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Radio Advertising and Digital Audio Advertising can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

Traditional Radio Advertising broadcasting on the program service of a terrestrial radio station or network
Digital Audio Advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services

Banner or Video ads included only in the web player of the streaming service

The Audio Advertising market in Norway has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of digital audio platforms.

Customer preferences: Norwegian consumers are increasingly turning to digital audio platforms for their entertainment needs. This shift in preferences can be attributed to the convenience and flexibility offered by these platforms, allowing users to access a wide range of audio content anytime and anywhere. Additionally, the rise of smart speakers and voice-activated assistants has further fueled the demand for audio advertising, as these devices provide a seamless integration of audio content and advertisements into users' daily lives.

Trends in the market: One of the key trends in the Audio Advertising market in Norway is the growing adoption of programmatic advertising. Programmatic advertising allows advertisers to target specific audiences based on demographics, interests, and behavior, thereby increasing the effectiveness of their campaigns. This trend is driven by the availability of data and advanced targeting capabilities, enabling advertisers to deliver personalized and relevant audio ads to their target audience. Another trend in the market is the emergence of podcast advertising. Podcasts have gained significant popularity in Norway, with a wide range of topics and genres available to listeners. Advertisers are recognizing the potential of podcast advertising as a highly engaging and targeted medium. By sponsoring or placing ads within popular podcasts, advertisers can reach a captive audience and effectively communicate their brand message.

Local special circumstances: Norway has a highly developed digital infrastructure, with a high internet penetration rate and widespread access to mobile devices. This provides a favorable environment for the growth of digital audio platforms and the adoption of audio advertising. Additionally, Norwegians have a strong affinity for music and audio content, making them receptive to audio advertising messages.

Underlying macroeconomic factors: The strong economy in Norway has also contributed to the growth of the Audio Advertising market. With a high standard of living and disposable income, consumers have the purchasing power to engage with audio content and respond to audio advertising messages. Furthermore, the advertising industry as a whole has recognized the potential of audio advertising in reaching and engaging with consumers, leading to increased investment and innovation in this sector. In conclusion, the Audio Advertising market in Norway is experiencing growth due to changing customer preferences, the rise of digital audio platforms, and the adoption of programmatic and podcast advertising. The local special circumstances, such as a strong digital infrastructure and a receptive audience, further contribute to the development of this market. With a strong economy and favorable macroeconomic factors, the Audio Advertising market in Norway is expected to continue its upward trajectory in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional radio advertising (broadcasting programs on terrestrial radio stations or networks) and digital audio advertising (pre- and in-stream audio ads and podcast streaming ads).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.