Beer - Philippines | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$2.5bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$965.7m in 2024.
Revenue, combined amounts to US$3.4bn in 2024.
The revenue, at home is expected to grow annually by 1.47% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$20.63 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 1.2bn L by 2024.
Volume, out-of-home is expected to amount to 385.9m L in 2024.
Volume, combined is expected to amount to 1.6bn L in 2024.
The Beer market is expected to show a volume growth, at home of -2.5% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 10.46L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Philippines has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Beer market in Philippines have shifted towards craft beers and flavored variants. Consumers are increasingly seeking unique and diverse beer options, leading to a rise in the popularity of craft breweries and microbreweries. This trend can be attributed to the growing interest in exploring new flavors and supporting local businesses. Additionally, flavored beers, such as fruit-infused or spiced varieties, have gained traction among consumers looking for innovative and refreshing options. Trends in the Beer market in Philippines also include the rise of low-alcohol and non-alcoholic beers. Health-conscious consumers are opting for lighter beer options that offer reduced alcohol content or are completely alcohol-free. This trend aligns with the global movement towards healthier lifestyles and moderation in alcohol consumption. Non-alcoholic beers are particularly popular among individuals who want to enjoy the taste of beer without the intoxicating effects. Local special circumstances in Philippines have contributed to the development of the Beer market. The country's tropical climate and vibrant social culture create a conducive environment for beer consumption. Beer is often enjoyed during social gatherings, celebrations, and outdoor activities. The popularity of beer is further enhanced by the presence of local beer brands that cater to the preferences and tastes of Filipino consumers. Underlying macroeconomic factors have also played a role in the growth of the Beer market in Philippines. The country's strong economic growth, rising disposable incomes, and a growing middle class have increased consumer spending power. As a result, more consumers are able to afford beer as a regular part of their lifestyle. Additionally, the tourism industry in Philippines has been flourishing, attracting both domestic and international tourists who contribute to the demand for beer. In conclusion, the Beer market in Philippines is developing in response to changing customer preferences, emerging trends, and local special circumstances. The shift towards craft beers and flavored variants, the rise of low-alcohol and non-alcoholic options, the country's tropical climate and social culture, and the underlying macroeconomic factors are all contributing to the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.