A GLOBAL PERSPECTIVE ON CONSUMPTION AND MEDIA USAGE
Consumer Insights
The Consumer Insights helps marketers, planners and product managers understand consumer behavior as well as consumer interactions with brands. The results of an online survey about the attitudes and behaviors of a broad consumers base from various countries can be analyzed directly via our interactive online tool. The survey provides data about different industries and topics from the online and offline world, which can be combined in cross tabs and individual target groups, which enables an analysis according to your requirements.
How to use Consumer Insights:
Our methodology provides you with a in-depth background information and explanations.
The features of our interactive DIY-analysis tool include:
list and cross-tab mode
sorting and heatmap
individual target groups
export function via csv
Features of the DIY-analysis tool
How to access the Consumer Insights:
Option 1: The navigation bar gives you direct access to the starting page of our Consumer Insights platform.
Finding the Consumer Insights on the navigation bar
Option 2: Turn on the content type search filter for Consumer Insights. A search will then automatically display all matching surveys as search results.
Filtering for Consumer Insights in the search results
