North America is home to the world's highest share of digitally-only D2C brands. In the United States, it was estimated that established brands generated around 135 billion U.S. dollars in e-commerce sales in 2023, compared to roughly 35 billion from digitally native brands. By 2025, these figures are forecast to reach 187 billion and 40 billion, respectively.
D2C e-commerce - statistics and facts
North America is home to the world's highest share of digitally-only D2C brands. In the United States, it was estimated that established brands generated around 135 billion U.S. dollars in e-commerce sales in 2023, compared to roughly 35 billion from digitally native brands. By 2025, these figures are forecast to reach 187 billion and 40 billion, respectively.
Key insights
- Region with the highest share of digitally-only D2C brands
- North America
Detailed statistics
Distribution of mostly digital-only D2C brands in 2022, by macro-region
- D2C e-commerce sales in the U.S. in 2024
- 213bn USD
Detailed statistics
D2C e-commerce sales in the U.S. 2019-2024
- Value of D2C sales in Russia
- 1.6bn EUR
Detailed statistics
Sales value of D2C in the CEE region 2020-2022
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Market overview
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- Premium Statistic Distribution of mostly digital-only D2C brands in 2022, by macro-region
- Basic Statistic Digitally native and established brands D2C e-commerce sales in the U.S. 2020-2025
- Premium Statistic Digitally native and established brands D2C e-commerce sales growth in U.S. 2020-2025
- Premium Statistic Sales value of D2C in the CEE region 2020-2022
- Premium Statistic Sales value change of D2C in the CEE region 2021-2022
- Premium Statistic Share of D2C market size India FY 2022, by channel
- Premium Statistic E-commerce market size in D2C sector India FY 2022, by category
Market overview
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Premium Statistic
Distribution of mostly digital-only D2C brands in 2022, by macro-region
Distribution of mostly digital-only D2C brands in 2022, by macro-region
Distribution of direct-to-consumer (D2C) brands mostly digital-only in 2022, by macro-region
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Basic Statistic
Digitally native and established brands D2C e-commerce sales in the U.S. 2020-2025
Digitally native and established brands D2C e-commerce sales in the U.S. 2020-2025
Direct-to-consumer (D2C) e-commerce sales by digitally native and established brands in the United States from 2020 to 2025 (in billion U.S. dollars)
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Digitally native and established brands D2C e-commerce sales growth in U.S. 2020-2025
Digitally native and established brands D2C e-commerce sales growth in U.S. 2020-2025
Direct-to-consumer (D2C) e-commerce sales growth by digitally native and established brands in the United States from 2020 to 2025
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Sales value of D2C in the CEE region 2020-2022
Sales value of D2C in the CEE region 2020-2022
Value of direct-to-consumer (D2C) sales in Central and Eastern European countries from 2020 to 2022 (in million euros)
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Sales value change of D2C in the CEE region 2021-2022
Sales value change of D2C in the CEE region 2021-2022
Growth in direct-to-consumer (D2C) sales in Central and Eastern European countries from 2021 to 2022
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Share of D2C market size India FY 2022, by channel
Share of D2C market size India FY 2022, by channel
Share of direct-to-consumer market size in India during financial year 2022, by channel
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E-commerce market size in D2C sector India FY 2022, by category
E-commerce market size in D2C sector India FY 2022, by category
Size of e-commerce in D2C market in India during financial year 2022, by category (in billion U.S. dollars)
Leading companies and start-up funding
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- Premium Statistic D2C e-commerce public companies 2023
- Premium Statistic Highest valued e-commerce startup companies globally 2023
- Premium Statistic Highest valued e-commerce startup companies in the U.S. 2023
- Premium Statistic Leading D2C e-commerce startups in Europe 2023, by valuation
- Premium Statistic Highest valued e-commerce startup companies in Europe 2023
- Premium Statistic Highest valued e-commerce startup companies in China 2022
- Premium Statistic Highest valued e-commerce startup companies in India 2023
- Premium Statistic Funding raised by D2C startups in India 2022
Leading companies and start-up funding
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D2C e-commerce public companies 2023
D2C e-commerce public companies 2023
Leading public direct-to-consumer (D2C) companies with e-commerce operations as of 2023, by revenue (in million U.S. dollars)
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Highest valued e-commerce startup companies globally 2023
Highest valued e-commerce startup companies globally 2023
Highest-valued e-commerce and direct-to-consumer unicorns worldwide as of December 2023 (in billion U.S. dollars)
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Highest valued e-commerce startup companies in the U.S. 2023
Highest valued e-commerce startup companies in the U.S. 2023
Highest valued e-commerce and direct-to-consumer unicorns in the United States as of December 2023 (in billion U.S. dollars)
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Leading D2C e-commerce startups in Europe 2023, by valuation
Leading D2C e-commerce startups in Europe 2023, by valuation
Direct-to-consumer (D2C) e-commerce startups headquartered in Europe with the highest valuation as of 2023 (in million euros)
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Highest valued e-commerce startup companies in Europe 2023
Highest valued e-commerce startup companies in Europe 2023
Most valued e-commerce and direct-to-consumer unicorns in Europe as of December 2023 (in billion U.S. dollars)
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Highest valued e-commerce startup companies in China 2022
Highest valued e-commerce startup companies in China 2022
Most valued e-commerce and direct-to-consumer unicorns in China as of October 2022 (in billion U.S. dollars)
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Highest valued e-commerce startup companies in India 2023
Highest valued e-commerce startup companies in India 2023
Most valued e-commerce and direct-to-consumer unicorns in India as of October 2023 (in billion U.S. dollars)
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Funding raised by D2C startups in India 2022
Funding raised by D2C startups in India 2022
Most funded direct-to-consumer startups in India in 2022 (in million U.S. dollars)
Lululemon Athletica
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- Basic Statistic Revenue share of lululemon worldwide 2012-2023, by sales channel
- Premium Statistic lululemon.com: E-Commerce net sales from 2014 to 2024
- Premium Statistic lululemon.com: e-commerce net sales share 2022, by country
- Premium Statistic Monthly number of visits to lululemon.com 2023
- Premium Statistic lululemon brand profile in the United States 2023
- Premium Statistic lululemon brand profile in the UK 2023
- Premium Statistic lululemon brand profile in Germany 2022
Lululemon Athletica
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Basic Statistic
Revenue share of lululemon worldwide 2012-2023, by sales channel
Revenue share of lululemon worldwide 2012-2023, by sales channel
Net revenue share of lululemon athletica worldwide from the fiscal year of 2012 to 2023, by channel
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lululemon.com: E-Commerce net sales from 2014 to 2024
lululemon.com: E-Commerce net sales from 2014 to 2024
E-Commerce net sales of lululemon.com from 2014 to 2024 (in million US dollars)
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lululemon.com: e-commerce net sales share 2022, by country
lululemon.com: e-commerce net sales share 2022, by country
E-commerce net sales share of lululemon.com in 2022, by country
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Monthly number of visits to lululemon.com 2023
Monthly number of visits to lululemon.com 2023
Number of monthly visits to lululemon.com from August to October 2023 (in millions)
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lululemon brand profile in the United States 2023
lululemon brand profile in the United States 2023
lululemon brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2023
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lululemon brand profile in the UK 2023
lululemon brand profile in the UK 2023
lululemon brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the UK in 2023
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lululemon brand profile in Germany 2022
lululemon brand profile in Germany 2022
lululemon brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2022
Nike
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- Premium Statistic NIKE Direct revenue share worldwide 2019-2023
- Basic Statistic NIKE Direct revenue worldwide 2009-2023
- Premium Statistic nike.com: E-Commerce net sales from 2014 to 2024
- Premium Statistic Monthly traffic to nike.com 2023
- Premium Statistic Nike brand profile in the United States 2023
- Premium Statistic Nike brand profile in the UK 2023
- Premium Statistic Nike brand profile in Germany 2023
Nike
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Premium Statistic
NIKE Direct revenue share worldwide 2019-2023
NIKE Direct revenue share worldwide 2019-2023
Nike's direct-to-consumer (D2C) sales as share of total brand revenue worldwide from the fiscal years of 2019 to 2023
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Basic Statistic
NIKE Direct revenue worldwide 2009-2023
NIKE Direct revenue worldwide 2009-2023
Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2023 (in billion U.S. dollars)
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nike.com: E-Commerce net sales from 2014 to 2024
nike.com: E-Commerce net sales from 2014 to 2024
E-Commerce net sales of nike.com from 2014 to 2024 (in million US dollars)
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Monthly traffic to nike.com 2023
Monthly traffic to nike.com 2023
Number of visits to nike.com from August to October 2023 (in millions)
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Nike brand profile in the United States 2023
Nike brand profile in the United States 2023
Nike brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2023
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Nike brand profile in the UK 2023
Nike brand profile in the UK 2023
Nike brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the UK in 2023
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Nike brand profile in Germany 2023
Nike brand profile in Germany 2023
Nike brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2023
Consumption
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- Premium Statistic Distribution of online purchases worldwide 2023, by channel
- Premium Statistic Leading channels for product search worldwide 2023
- Premium Statistic Main sources for online shopping inspiration worldwide 2023
- Premium Statistic Most purchased D2C e-commerce product categories worldwide 2023
- Premium Statistic Main factors that would motivate D2C purchases worldwide 2023
- Premium Statistic Global consumers who buy directly from brands in 2019 and 2022
- Premium Statistic Global shoppers ordering directly from D2C brands 2022, by generation
Consumption
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Distribution of online purchases worldwide 2023, by channel
Distribution of online purchases worldwide 2023, by channel
Distribution of online purchases worldwide as of April 2023, by channel
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Leading channels for product search worldwide 2023
Leading channels for product search worldwide 2023
Leading channels for product search worldwide in 2023
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Main sources for online shopping inspiration worldwide 2023
Main sources for online shopping inspiration worldwide 2023
Leading sources of inspiration for online shoppers worldwide in 2023
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Most purchased D2C e-commerce product categories worldwide 2023
Most purchased D2C e-commerce product categories worldwide 2023
Most popular direct-to-consumer (D2C) online purchases worldwide in 2023, by product category
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Main factors that would motivate D2C purchases worldwide 2023
Main factors that would motivate D2C purchases worldwide 2023
Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2023
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Global consumers who buy directly from brands in 2019 and 2022
Global consumers who buy directly from brands in 2019 and 2022
Share of consumers who regularly make direct-to-consumer (D2C) purchases from brands worldwide in 2019 and 2022
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Global shoppers ordering directly from D2C brands 2022, by generation
Global shoppers ordering directly from D2C brands 2022, by generation
Share of consumers ordering from direct-to-consumer (D2C) brands worldwide in 2022, by generation
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