Nike brand profile in Germany 2023
How high is the brand awareness of Nike in Germany?
When it comes to sports and outdoor online shop users, brand awareness of Nike is at 93 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nike in Germany?
In total, 62 percent of German sports and outdoor online shop users say they like Nike. However, in actuality, among the 93 percent of German respondents who know Nike, 67 percent of people like the brand.
What is the usage share of Nike in Germany?
All in all, 51 percent of sports and outdoor online shop users in Germany use Nike. That means, of the 93 percent who know the brand, 55 percent use them.
How loyal are the customers of Nike?
Around 46 percent of sports and outdoor online shop users in Germany say they are likely to use Nike again. Set in relation to the 51 percent usage share of the brand, this means that 90 percent of their customers show loyalty to the brand.
What's the buzz around Nike in Germany?
In September 2023, about 39 percent of German sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 93 percent who know the brand, that's 42 percent, meaning at the time of the survey there's some buzz around Nike in Germany.
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